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Job title: Relationship Partner
Reporting to: Director of Sales
Role: Full time
Who We Are…
Loveday & Co. offers over 100 years of combined experience in elderly care, healthcare and hospitality. Loveday is recognised as the premier provider of luxury care services in London. We are passionately devoted to enhancing the lives of our members and their families. We blend our expertise in providing tailored, compassionate care, with world-class hospitality, to create an unrivalled culture of uncompromising excellence in everything we do. Based on the success of our award-winning first home in Chelsea, Loveday is expanding across London with both additional properties and innovative new services for seniors.
The Mission…
We are passionately devoted to enhancing the lives of our members and their families. We blend our expertise in providing tailored, compassionate care, with world-class hospitality, to create an unrivalled culture of uncompromising excellence in everything we do. Based on the success of our award-winning first home in Chelsea, Loveday is expanding across London with both additional properties and innovative new services for seniors.
About The Role
At Loveday, we support families through some of the most important and emotionally significant decisions of their lives. As a Relationship Partner, you will play a pivotal role in guiding prospective Members and their families through our bespoke discovery journey, building trust, showcasing our exceptional care and lifestyle offering, and ultimately helping them say “yes” to joining the Loveday family.
You will be responsible for driving occupancy and revenue across our award-winning homes through the successful conversion of enquiries into permanent, respite and day club Members. With a deep understanding of the consultative sales process and an innate ability to build rapport, you will be a confident communicator, natural listener and trusted advisor.
Drawing on your background in luxury property, hospitality, or premium membership services, you will act as the first point of contact for new enquiries—delivering a warm, professional and highly personalised experience at every stage of the journey.
Key Responsibilities
- Manage the full sales lifecycle from enquiry to move-in, including initial contact, hosting tours, follow-ups, and overseeing assessments and reservations.
- Champion the Loveday brand as a trusted, knowledgeable and empathetic advisor.
- Collaborate closely with the General Manager, clinical and lifestyle teams to ensure a seamless handover and exceptional Member experience.
- Build relationships with key referral partners including healthcare professionals, private client advisers and community stakeholders to drive qualified enquiries and promote awareness of Loveday.
- Proactively maintain CRM data (Salesforce) to ensure accurate lead tracking, next steps, and pipeline reporting.
- Support the wider Relationship team with events, open days and community engagement opportunities to strengthen our local presence.
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What We’re Looking For
- A minimum of 5 years’ experience in luxury membership, property sales, hospitality, or high-end customer service.
- Proven ability to convert high-value leads through relationship building, listening, and confident presentation.
- Impeccable communication skills, both verbal and written, with excellent attention to detail.
- Commercial awareness, resilience, and a strong results-driven mindset.
- A team player who brings energy, collaboration, and professionalism to everything they do.
- Able to work flexibly, including occasional evenings and weekends to support tours or events.
- Familiarity with CRM systems (preferably Salesforce) and a comfort working across digital tools and platforms.
Reward Package
In Return, We Offer Attractive Benefits, Including
- Access to our Employee Assistance Programme
- Health Care Cash Plan/Private Health insurance
- Company pension
- Generous Refer a Friend Bonus
- Access to Perkbox our discounts platform
- Opportunities for Training & Development
- Employee Wellbeing Support
- Discretionary bonuses
- Employee Recognition Programmes
- Death in Service benefit
- Scope for progression and promotion within the company as we grow from one Care Home to the development and subsequent opening of four new homes in London.
Personal Specification – Relationship Partner
ATTRIBUTES
Essential
DESIRABLE
Education / Qualifications
- Educated to degree level in Sales, Business Administration, Marketing or a related field; or equivalent professional experience
Experience / Knowledge
- Proven experience in a sales or relationship management role, consistently meeting or exceeding targets
- Strong working knowledge of CRM systems
- Proficient in Microsoft Office suite (Word, Excel, Outlook)
- Solid understanding of the consultative sales process and sales performance metrics
- Extensive experience dealing directly with customers, clients, or Members in a high-end, service-driven environment
- Demonstrated ability to manage the full sales journey from initial enquiry through to close
- Proven ability to communicate, present, and influence effectively across all levels
- Experience using Salesforce
- Previous experience within a multi-site organisation
- Background in a compliance-focused or regulated environment
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Ability / Skills
- Collaborative team player with a strong sense of accountability and ownership
- Self-motivated with a results-driven approach
- Ability to prioritise, manage workload effectively, and meet deadlines
- Strong attention to detail and organisation
- Exceptional communication and interpersonal skills, both written and verbal
Equal Opportunities
- Demonstrates awareness of equality, diversity and inclusion in professional interactions and decision-making
- Understands and respects the social, physical and emotional needs of others
- Knowledge of organisational equality standards and their relevance within a customer-facing setting
In line with the requirements of the Asylum & Immigration Act 1996, all applicants must either be eligible to live and work in the UK or must obtain permits to work in the UK prior to application. Documented evidence of eligibility will be required from candidates as part of the recruitment process.
Loveday & Co is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, age, disability, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Skills
- Proven experience in a sales or relationship management role, consistently meeting or exceeding targets
- Solid understanding of the consultative sales process and sales performance metrics
- Educated to degree level in Sales, Business Administration, Marketing or a related field; or equivalent professional experience
- Collaborative team player with a strong sense of accountability and ownership
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