Ipsos in the UK
Research Manager - Brand Health Tracking
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Research Manager in Brand Health Tracking
As a Research Manager in Brand Health Tracking at Ipsos, you will play a key role in leading and delivering our largest global brand health measurement programme led out of the UK. Due to a recent win, you will be joining at the inception stage, giving you the chance to make your mark on an innovative global programme covering over 20 markets, and giving you exposure to the latest technology in data collection and data delivery processes.
In this role, you will have direct client contact and will contribute to landing the new programme’s insights tools within the client’s local and global organisations. You will leverage your expertise in research methodologies, data analysis, and project management to guide junior executives and offshore teams, manage client relationships, and contribute to the overall success of the programme.
Day to day
These are the types of things you can expect to be doing during your day to day, although as Ipsos is a dynamic organisation, this may vary as different opportunities arise:
- Manage the end-to-end research processes of a large global tracking programme across multiple markets.
- Work as part of a large team of onshore and offshore team members and be directly responsible for getting client sign-off on research materials, managing script checking, translations, fieldwork launch, overseeing data quality protocols, and using automated tools to build dashboard and PowerPoint reports.
- Take full ownership of specific client deliverables, building strong client relationships, delivering and supporting on client engagement sessions (training, debriefs etc), supported by talented directors so you can further develop your client servicing skills.
- Work alongside internal operations teams to get the best data for our clients. Provide them with clear specifications and instructions, and ensure that these are met.
- Supervise and provide guidance to more junior members of the team, including graduates.
- Review and ensure the quality of all project materials and deliverables, including questionnaires, data files, dashboards, reports, and presentations.
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About You
Essential criteria
These are the areas of knowledge and expertise that matter most for this role.
- Proven track record of success in market research, with experience in managing projects and client relationships, within various industries including FMCG.
- A passion for brand strategy and experience in working on large global brand tracking programme(s).
- Experience in creating and reviewing materials for clients, such as analysis specs, questionnaires, and PowerPoint reports.
- Solid research skills including questionnaire & study design, project processes, sampling, and basic analytical techniques.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
Desirable criteria
- Ability to grapple with complexity and problem-solve.
- Excellent communication skills, both written and verbal.
- Good client management/servicing skills.
- Strong organisational skills as well as the ability to multi-task and work towards multiple deadlines.
- Strong numeracy skills and attention to detail.
- Proficient in using data visualisation and dashboard tools like SPSS, Excel, Harmoni Infotools, or similar.
- Practical experience using AI-powered tools for research tasks, including data analysis platforms and automation tools.
- Collaborative and an excellent team player, contributing to our positive office culture.
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Behaviours
- Proactive
- Collaborative
- Client-focused
- Detail-oriented
- Supportive
- Analytical thinking
- Resilience, flexibility, and agility
- Motivation and self-awareness
- Empathy and active listening
- Service orientation and customer service
Benefits
We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection, and life assurance. In addition, there are a range of health & wellbeing, financial benefits, and professional development opportunities.
We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week.
We are committed to equality, treating people fairly, promoting a positive and inclusive working environment, and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as a Level 2 Disability Confident Employer. We provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to let you know the outcome.
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