Cluttons
Residential marketing manager - (maternity cover)
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Cluttons Marketing Team: Residential Marketing Specialist (Fixed-Term)
This is a 9 - 12 month fixed-term Associate-level opportunity for a digitally savvy residential marketing specialist to join Cluttons' Marketing team during a period of maternity cover. The role supports the full breadth of the residential sector – both B2B and B2C, going beyond agency to encompass the wider residential offer, and requires someone who genuinely understands how to market property and the services within it to a discerning residential audience.
You will take ownership of our residential social media presence and content output, while also contributing to central marketing activity, client communications and the delivery of our flagship Residential Forecast event in January. This is a hands-on, high-visibility role that demands both creative confidence and strong organisational discipline with a results driven focus.
You will work within a small but well-regarded marketing and business development team and will need to be able to deliver at both a strategic and hands on level.
Responsibilities
Social Media and Digital Content
- Provide overview of Cluttons current Digital presence for Residential, ensuring budget is being spent where it needs to be – this will be across paid and organic – and report on outcomes
- Manage the relationship with our SEO provider working with them to continually improve the website status and reach
- Own and manage Cluttons' residential Instagram channel (the main social media channel for our residential agency team) maintaining a consistent and high-quality brand presence, increasing engagement and followers
- Develop and deliver a content calendar that reflects the full residential sector including quarterly residential research (produced by research), property features, team profiles and sector news
- Create compelling content across formats, including copy, graphics, short-form video and photography briefs, working with external suppliers where needed
- Monitor channel performance, analyse engagement data and use insight to continuously improve content strategy and reach
- Provide monthly reports to the residential board
- Stay current with digital trends and platform developments relevant to the residential property market
Central Marketing and Communications
- Plan and execute targeted email marketing campaigns and client mailers to best support our Residential teams across Agency, Valuations, Residential Advisory, Property Management and Project and Building Consultancy, working within the firm's CRM and email platform
- Maintain and update residential content across the Cluttons website
- Support the production of pitch documents, property brochures and other client-facing collateral, ensuring brand consistency throughout
- Collaborate with the wider BD and Marketing team on firm-wide campaigns where residential input is required
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Events
- Lead the end-to-end planning and delivery of the annual Residential Forecast event covering venue sourcing, speaker coordination, client invitations, on-the-day management and post-event follow-up communications
- Support the organisation of other residential events across the year, including client lunches and round tables
- Manage event budgets and supplier relationships to deliver high-quality experiences within agreed parameters
Essential
- Proven experience in a residential property marketing role, with a strong understanding of the residential sector and its audiences
- Demonstrable track record in social media strategy, including content creation, channel growth and performance reporting
- Strong digital marketing skills, including email campaign delivery and website content management
- Excellent copywriting ability across formats, from social captions to client communications
- Hands-on event management experience, including larger-scale client-facing events
- Highly organised, with the ability to manage multiple workstreams and deadlines simultaneously
- Proficiency in design tools such as Canva or Adobe Creative Suite
- Comfortable working independently and using initiative within a busy team
- Results driven
Desirable
- Experience working within a professional services or advisory firm
- Familiarity with CRM and email marketing platforms (e.g. Mailchimp, HubSpot or similar)
- Knowledge of the prime or super-prime residential market
Personal Attributes
- Creative and detail-oriented, with a genuine passion for residential property
- Proactive and self-motivated, with a collaborative and positive approach
- Confident communicator, able to build relationships with senior stakeholders, agents and external suppliers
- Calm under pressure, with the professionalism to deliver high-quality work across a varied and fast-moving workload
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Benefits
- Hybrid working - to give you the flexibility you need
- Holidays: 27 days increasing in line with level or length of service to a maximum of 30 days
- Enhanced auto enrolment pension scheme - to help you save for the future
- Life assurance - to protect your loved ones should the worst happen
- Interest free season ticket loans
- Cycle to work scheme - discounted bicycles
- Flu and eye care vouchers - to keep you healthy
- Employee Assistance Programme - 24/7 health & wellbeing support
- Help@Hand Remote GP app - to give you and your family access to medical experts quickly
- Platform hosting 1000s of discounts at your favourite retailers, restaurants, supermarkets, leisure & days out venues, gyms and more
- Family & wellbeing policy - including enhanced maternity pay, menopause support, neurodiversity support, carer support, company sick pay and much more
- Plus a Flexible benefits policy that allows you to pick and choose additional benefits as below:
- Purchasing up to 5 days additional holiday
- Discounted gym membership
- Discounted dental insurance
- Discounted private medical insurance for family cover
- Discounted critical health insurance and more
Diversity and Inclusion
We recognise that diversity in all its forms including but not limited to race, gender, age, sexual orientation, disability, and background - enriches our workplace and enhances our ability to serve our clients and community effectively. Our goal is to create a culture where everyone feels empowered to bring their authentic selves to work, knowing their unique perspectives are welcomed and appreciated. We actively seek applicants from all backgrounds and want you to get in touch even if you don’t have all the skills we have asked for - we will support you with the development you need.
Recruitment Agencies
Cluttons will only pay agency fees where a signed agreement is in place and the agency has been instructed by a member of our HR team.
We do not accept speculative or unsolicited CVs from any third party, including recruitment agencies. Any CVs submitted to Cluttons or any of our employees outside of our formal recruitment process, including those sent directly to hiring managers or other employees, will be deemed unsolicited and will not be eligible for any agency fees.
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