A bit about what you will be doing:

As the Restaurant Marketing Manager at The Evolv Collection, you will be a key member of the marketing team responsible for driving brand awareness, covers, and revenue across a collection of brands and restaurants. This is a dynamic role, combining creativity with strategic thinking and collaboration as well as acting as the brand guardian for your sites. You’ll work closely with the wider marketing team and Head of Marketing to craft innovating marketing campaigns and activations for your restaurants, as well as executing the group wide marketing campaign for key calendar dates and events throughout the year. The Restaurant Marketing Manager will work closely with General Managers, the Operational Team and the Sales Team where required to ensure department strategy and restaurant KPI’s are met and delivered to the highest standard as well as assisting to ensure top-line revenue is achieved.

The Restaurant Marketing Manager will make strong and valuable connections with key contacts and third parties in the area with a focus on business development and local marketing, ensuring that their brands are front of mind and communicated effectively to guests both new and repeating. With support from the wider marketing team, the Restaurant Marketing Manager will support the general manager and their team to execute all activations, initiatives and local marketing where applicable to the highest standard and ensuring the restaurants all achieve excellence in these areas.

Key Responsibilities:

• Develop and execute annual and monthly marketing plans, including tactical campaigns that drive brand awareness, consideration and covers
• Report on the ROI of marketing campaigns as well as creating P&L’s to track and monitor performance
• Act as the brand guardian, ensuring consistency and alignment with the brand identity
• With the support of third parties where applicable, manage and create digital and physical content assets, including imagery, videos, and POS materials for use across the customer journey
• Create and execute a local marketing and business development strategy for each restaurant
• Work with the digital marketing team to develop and implement a digital marketing strategy, covering paid advertising, database acquisition and retention, website performance, and other third-party channels
• Manage and optimise social media campaigns for restaurants, including content creation, influencer partnerships, and community management
• Support on the PR strategy for your restaurant, led by the Head of Marketing and PR manager
• Work with the operations and events teams to manage logistics for in-restaurant marketing events
• Build and maintain strong relationships with the local community to enhance trade through grassroots marketing opportunities
• Communicate restaurant marketing activities clearly with restaurant operations teams and the broader business to ensure alignment through briefing sheets
• Support the Sales & Events team through broader restaurant marketing efforts
• Support wherever possible with the promotion of the Evolv Collection loyalty app

Key Requirements:

• Minimum 2 years marketing experience, ideally within the hospitality industry
• Proven experience in brand and campaign management
• Excellent communication and interpersonal skills, with the ability to build strong relationships both internally and externally
• An understanding of UK restaurant scene
• Proven experience in brand and campaign management along with reporting
• Comfortable working in a fast-paced environment with a keen eye for detail
• A team player and a proactive problem solver
• Ability to work evenings and weekends at events where required

At The Evolv Collection, we celebrate diversity in all its forms. We embrace and support individuals from every background, culture, and identity. Join our team where everyone is welcomed, valued, and empowered to thrive.