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Retail & Brand Commercial Manager
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Retail & Brand Commercial Manager - LEADING GLOBAL ENTERTAINMENT COMPANY
Location: Old Street, London
Pay rate: £280.77 per day PAYE
Sector: Entertainment, Consumer Products and Licensing
We are recruiting for an experienced Retail & Brand Commercial Manager to join the Consumer Products division of a leading global entertainment company.
This is a commercially focused retail marketing role responsible for connecting major entertainment brands with consumers across the UK and Ireland. You will lead marketing activity across key retail and commercial partners, working closely with Retail, Category, Franchise and Creative teams to deliver campaigns that increase brand awareness, consumer engagement and sales.
Although marketing is a significant part of the position, the successful candidate must bring a strong commercial lens, using market insight, performance data and sales tools to ensure campaigns support wider business and revenue objectives.
Key Responsibilities
- Lead the planning and delivery of short- and long-term retail marketing strategies.
- Develop innovative marketing activations that increase awareness and sales across key retail and commercial accounts.
- Deliver compelling omnichannel campaigns across major entertainment franchises.
- Manage the development and execution of marketing and product campaigns with UK and Ireland retailers.
- Create differentiated and bespoke campaigns tailored to individual retail partners and customer needs.
- Identify consumer, retail and social trends and translate insights into clear marketing strategies.
- Work closely with commercial leads to support retailer engagement, joint business planning and strategic growth.
- Prepare pitch presentations, business reviews and data-led sales materials.
- Ensure commercial objectives are embedded across all marketing and execution plans.
- Manage media campaigns and relationships with external agencies.
- Partner with internal Franchise and Creative teams to ensure campaigns remain compliant with brand guidelines.
- Monitor campaign performance and produce clear reports, analysis and recommendations.
- Build strong relationships across a complex, cross-functional organisation.
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Experience Required
- Strong retail marketing experience, ideally within consumer products, entertainment, licensing, retail or a related industry.
- Experience developing retail activations that drive both sell-in and consumer sales.
- Proven experience planning, delivering and evaluating integrated marketing campaigns.
- A strong commercial mindset, with the ability to connect marketing activity to sales and financial objectives.
- Experience managing media campaigns and working with media or creative agencies.
- Knowledge of digital and social marketing, including influencer activity.
- Confidence using consumer insights, trends and performance data to shape marketing decisions.
- Excellent stakeholder management and relationship-building skills.
- Experience collaborating across departments to achieve shared commercial goals.
- The ability to work effectively within a large, matrixed organisation.
- Basic knowledge of performance marketing would be advantageous.
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This is an excellent opportunity for a strategic and commercially minded retail marketer to work across high-profile entertainment brands and develop campaigns with leading UK and Ireland retail partners.
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