Micheldever Tyre Services
Retail Brand Marketing Manager
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About the Job
Reporting to the Head of Retail Strategy, the Retail Brand Marketing Manager will own the Protyre Autocare marketing plan, driving brand growth, customer engagement, and commercial performance across all channels. This is a fantastic opportunity for a commercially minded marketer who can combine strategic thinking with hands-on campaign delivery to build a stronger retail brand and deliver measurable results.
Accountabilities:
- You will be accountable for delivering the Retail Marketing Plan
- Managing marketing investment
- Improving brand awareness
- Driving sales growth through effective campaigns and customer-focused marketing activity
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What You'll Do:
- Develop and deliver the annual Retail Marketing Plan
- Lead multi-channel marketing campaigns from concept to execution
- Own and develop the Protyre Autocare brand across all customer touchpoints
- Manage marketing budgets and maximize campaign ROI
- Work closely with Retail Operations, Marketing teams, and external agencies
- Use customer, market, and performance data to optimize activity
- Present insights and recommendations to senior stakeholders
- Act as brand guardian, ensuring consistency across all communications
What You'll Bring:
- Experience in brand, product, or retail marketing
- Strong commercial awareness and campaign management skills
- Excellent stakeholder management and communication abilities
- Confidence using data and insights to drive decisions
- Ability to manage multiple projects in a fast-paced environment
- A proactive, self-motivated approach with a focus on results
- Marketing qualification or CIM accreditation is advantageous
- Automotive or tyre industry experience would be beneficial
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Why Join:
This is an opportunity to take ownership of a well-established retail brand and make a visible impact on both brand performance and commercial growth. You'll work with senior stakeholders, lead exciting campaigns, and play a key role in shaping the future of Protyre Autocare.
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