Levi Strauss & Co.
Retail Channel Marketing Manager
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Calling all originals:
At Levi Strauss & Co., you can be yourself – and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit – and your future.
ABOUT THE JOB
As our Retail Channel Marketing Manager for the UK, you will lead the strategic development and execution of retail marketing initiatives across the Levi’s Retail and Outlet network, ensuring alignment with our brand vision, global campaigns, seasonal product launches, and values-driven programmes.
Reporting to the Head of Marketing UK, you’ll be accountable for strengthening brand equity, driving customer traffic into stores, and maximising conversion through innovative, commercially-led retail strategies. You’ll champion strategic influence and operational excellence, leveraging global frameworks while shaping market-specific initiatives that deliver measurable impact.
This is a hands-on, individual contributor role for someone who enjoys owning work end-to-end and working closely with cross-functional partners to bring ideas to life in store.
KEY RESPONSIBILITIES
- Own the strategic leadership of UK Retail Channel Marketing across Mainline and Outlet, setting seasonal priorities aligned to Global/European marketing direction and UK retail objectives.
- Define and deliver high-impact retail activation strategies that elevate brand relevance and drive measurable outcomes across footfall, conversion, and sales growth.
- Act as the strategic authority for in-store marketing, translating cultural insight, consumer behaviour, and competitor activity into scalable, commercially effective retail programmes.
- Lead cross-functional collaboration across Brand Experience, Retail Leadership, Store Operations, Merchandising, Paid Media, Organic Social, Loyalty, and PR, ensuring clear ownership and integrated execution.
- Set and communicate a clear UK retail channel vision and operating model each season, ensuring strategies are simple to execute, consistently delivered in store, and adaptable to local market dynamics.
- Drive a performance-led marketing approach, establishing KPIs and measurement frameworks to evaluate ROI, optimise investment in-season, and inform future planning.
- Manage the UK retail marketing A&P budget with strong financial discipline and focus on high-return initiatives.
- Act as a thought partner to European and local teams, influencing upstream strategy with UK-specific insight, best practice, and learnings from execution.
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ABOUT YOU
You are a commercially minded retail marketer who knows how to turn strategy into action, and action into results. Along with a strong balance of creative thinking, cultural awareness, and commercial rigour, you’re motivated by seeing your work land in physical retail environments.
You’ll bring:
- 6+ years’ experience in retail, channel, or activation-led marketing, ideally within apparel, lifestyle, consumer goods, FMCG, or other high-volume consumer brands.
- Proven experience delivering physical retail activations that drive traffic, conversion, and sales.
- A strong understanding of the UK retail landscape, with the ability to “read” the market and stay culturally connected to consumers.
- A creative approach with a commercial mindset, focused on delivering activations that convert interest into shoppers.
- Strong strategic, analytical, influencing, and stakeholder-management skills.
- Confidence working end-to-end, from strategy through execution, including managing agencies and external partners where needed.
- An interest in mainstream and premium fashion, music, and consumer culture.
- Experience working with complex retail environments (e.g. outlets, partner-run locations, or multi-market set-ups).
- Travel: Approx. 20%
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This is a hybrid position based in our London office. You will be expected to be in the office three days per week, though time in office may vary depending on business needs.
The expected starting salary range for this role is £45,500 - £60,700 per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance, and our needs. Salary ranges may vary by location and currency. Where roles are advertised across multiple locations, local ranges will apply.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
#LI-Hybrid
LOCATION
London, United Kingdom
FULL TIME/PART TIME
Full time
Current LS&Co. Employees, apply via your Workday account.
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