Bestway Retail
Retail Communications Lead
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Location: York
We are looking for a Retail Communications Lead to join our Central Operations team, leading a strategic approach to retail communications that ensures our retail estate is informed, connected, and engaged through clear, timely, and impactful multi-channel communications.
The successful candidate will lead the Retail Communications function, driving communication excellence across operational, commercial, and business-critical initiatives while continuously improving how we engage with retailers.
About Bestway
Bestway Group is a diversified multinational family-owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement, and banking sectors. The Group is also the largest overseas investor in Pakistan.
Owned by the Pervez, Choudrey, and Sheikh families, Bestway Group was founded in 1976 by Sir Anwar Pervez OBE HPk, who remains Chairman. Serving over 12 million customers and employing over 28,000 individuals, the Group supports and serves communities through its operations across the UK, Pakistan, and the Middle East.
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Responsibilities
- Develop and deliver the retail communications strategy for Bestway Retail.
- Own the Retail Communications Plan.
- Lead, coach, and develop the Communications team to deliver clear, engaging, timely, and actionable communications to retailers.
- Implement feedback mechanisms to understand retailer needs and continuously improve communication effectiveness.
- Partner with key departments to understand business priorities and translate them into effective communication strategies.
- Create communication plans for key operational initiatives and sales-driving initiatives in line with the broader retail team.
- Identify opportunities to improve how the organisation communicates with retailers.
- Measure and evaluate communication effectiveness using relevant engagement metrics and feedback.
About You
- Excellent written and verbal communication skills with the ability to adapt messaging for different audiences.
- Proven experience in communications, internal communications, retail communications, or a related field.
- High attention to detail and commitment to accuracy.
- Demonstrable leadership and people management experience.
- Excellent stakeholder management and influencing skills, with the confidence to work effectively across all levels of the business.
- Experience within retail, FMCG, wholesale, or multi-site environments.
- Strong organisational skills with the ability to manage multiple priorities.
- A mindset for continuous improvement.
- Strong IT skills including proficiency in all Microsoft applications, particularly in Excel.
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Benefits:
- Competitive salary
- Pension
- 22 days annual leave plus the option to buy additional days
- Free on-site parking
We understand that no applicant ever ticks every box, so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds, identities, and experiences.
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