Dermalogica UK
Retail Experience & Activation Executive
Posted about 12 hours ago
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Retail Experience & Activation Executive
Location & Hours
- UK, Field based
- Reports to Retail Experience & Activation Manager
Role Purpose
Plays a key role in improving the overall customer experience, increasing sales performance, and ensuring brand consistency across retail stores. Responsible for delivering training programs to generic retail staff, activating in-store experiences, ensuring effective product displays, and supporting the execution of brand strategies.
Person Specification
- 2+ years' experience in retail training or sales.
- Experience with retail activations or product launches is advantageous.
- Strong understanding of retail environments, customer behaviour, and sales techniques.
- Excellent communication, presentation, and interpersonal skills.
- Ability to analyse retail performance data and develop actionable strategies to improve results.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Willingness to travel to various store locations.
- Flexibility to work varied hours, including weekends and holidays where required.
Personal Attributes
- Passionate about delivering exceptional customer experiences.
- Confident trainer and communicator.
- Strong relationship-building and influencing skills.
- Proactive and self-motivated.
- Commercially aware with a focus on driving sales performance.
- Adaptable and able to manage multiple priorities.
- Positive ambassador for the brand and its values.
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Training & Development
- Deliver brand training programs for generic store retail staff on brand heritage, product knowledge, and operational procedures.
- Evaluate training effectiveness through feedback, assessments, and performance metrics.
- Ensure generic store staff are up to date with product launches, promotions, and retail trends.
Retail Activation & Execution
- Collaborate with the National Account Manager to execute in-store activations and events that drive sales, improve customer engagement, and create brand awareness.
- Coordinate with retail teams and visual merchandising teams to ensure in-store displays are aligned with brand guidelines and promotional strategies.
- Ensure retail locations are fully equipped and prepared for product launches and promotional activities.
- Collect and report on customer feedback and sales data during and after activations to measure success.
- Drive the community influencer program through building strong relationships, driving treatments, and supporting influencer events.
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Product Knowledge & Brand Ambassador
- Stay up to date with the latest product offerings, features, and benefits to ensure training programs remain relevant and accurate.
- Serve as a brand ambassador, representing the company’s values and ethos internally to staff and externally to customers and influencers.
- Represent the brand as an expert at masterclasses and events.
- Build strong relationships with store management and marketing teams.
Benefits
- Private Health Care with Vitality and Medicash
- Life Assurance with Legal and General which includes – Virtual GP with Health365, wellbeing and counselling and Financial Protection.
- A 5% pension contribution from the company as well as access to a pension’s advisor.
- Your Birthday off work!
- 5 paid sick days per year
- £70 monthly product allocation
- Access to new product innovation before they hit the shelves so that you can experience the products first-hand
- 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, Tatcha, and Murad.
- Access to Unilever Discounts, an online shopping website discounts on multiple high street brands
- The opportunity for growth and progression, we really invest in your personal development through our Learning and development platforms.
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Skills
Retail training
Sales performance
Brand activation
Product launches
Customer behaviour
Sales techniques
Communication skills
Presentation skills
Data analysis
Project management
Visual merchandising
Relationship building
Influencing skills
Commercially aware
Brand ambassadorship
Location