Brompton Bicycle
Retail Lead, EMEA
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ROLE PURPOSE
Lead retail excellence and sell-out across Brompton's most mature market, including 3 flagship Junction stores and multiple Store Partners. This role owns the customer experience and commercial standard on the ground in EMEA, deploying Brompton's frameworks to ensure consistency and improved performance. This role is also responsible for championing growth of our Partner network in the EMEA region.
Key Responsibilities
- Deploy the 7-Step Client Journey, VM-in-a-Box, StoreIQ, BOP, and clienteling across EMEA Junctions, Franchise Stores and selected Partners.
- Responsible for EMEA Junction stores hitting key commercial and operational KPIs.
- Enforce the Partner Programme standard across the region.
- Lead retail delivery for any Junction and new Partner opportunities.
- Work closely with and support the EMEA Retail Trainer.
What Success Looks Like
- Improving Partner NPS and increase sales conversion and sell-through across EMEA.
- Consistent premium execution from flagship to Store Partners.
- Full BOP certification and VM compliance across the region.
- Smooth, on-brand delivery of any Junction and new Partner opportunities.
- Strong working relationship with Junctions, Franchise Stores and selected Partners.
Experience & Skills
- Senior multi-site retail leadership in premium or specialty retail.
- Experience across owned, franchise, and wholesale/dealer channels.
- Proven at lifting conversion, clienteling, and sell-through.
- Strong partner and stakeholder management, comfortable in a matrix.
- Willing to travel regularly across EMEA markets.
- Fluent in premium brand and service standards; second language a plus.
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Benefits at Brompton
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Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.
- 9 Day Fortnight – This is a flexible working pattern which individuals can opt in for where an employee works their contractual hours across 9 days instead of 10 days. (i.e. 80 hours across 9 days instead of 10 days). This mean the individual would work an additional hour across Monday to Thursday (across the 2 week period) to gain their Friday off.
- Annual Leave – 25 days annual leave, plus all UK bank holidays, prorated.
- Competitive Salary – Plus workplace pension scheme and profit share bonus.
- Brompton Discount - Get ready to bike in style, as all employee’s receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.
- Staff Loan Bike – All employees are eligible to receive a Brompton Bicycle which they can use free of charge for up to 3 months.
- Free Breakfast – Unlimited, all-day access to an array of fruit and cereal.
- Breakout Areas – Unwind on the mezzanine floor which contains a ping-pong, foosball and pool table and other games like darts and a giant Connect-4!
- Learning and Development - Access to free LinkedIn Learning and opportunity to devote some of your time at work to personal development. We value professional development and actively promote internal promotions and opportunities.
- Benefits - Workplace Pension Scheme, Flexible Working, Cycle to Work Scheme and other benefits.
- Mental Health – We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges.
- Paid Leave – We offer an enhanced Family, Paternity and Maternity leave pay.
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