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Retail - Lead Store Advisor, Selfridges

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In short
In this role, you will be a key player in leading our retail team and ensuring a premium customer experience. As a Lead Store Advisor, you will leverage your leadership skills to drive sales performance, mentor Store Advisors, and maintain operational excellence. Your responsibilities will include:
- Supervising customer interactions
- Optimizing inventory management
- Executing visual merchandising plans
- Contributing innovative ideas to enhance store processes
Join us to make a significant impact, advance your career, and help shape the future of our retail environment.
Your mission
Brand Champion
- Consistently embody and communicate our brand philosophy, values, and culture to both internal and external customers, ensuring every interaction reflects our commitment to excellence.
- Lead by example in providing outstanding customer service, including welcoming customers, addressing inquiries, and creating tailored solutions to enhance their engagement with our products.
Team Leadership
- Supervise, mentor, and motivate a team of Store Advisors, instilling a customer-focused approach in all aspects of their work.
- Manage and optimize daily zoning schedules to ensure smooth customer flow, operational efficiency, and optimal coverage throughout the store.
- Oversee the opening and closing procedures, ensuring compliance with store protocols and maintaining a secure, organized environment.
Product and Brand Expertise
- Maintain an in-depth knowledge of product technical specifications and stay current on global company initiatives, including sustainability efforts and Athlete stories.
- Actively contribute ideas for merchandising, store events, and community activities that enhance store visibility and customer engagement.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Operational Excellence
- Assist with inventory management tasks, including placing new product orders, managing fill-in orders, and ensuring accurate stock levels to meet customer demand.
- Uphold visual merchandising standards in the store, creating a premium shopping experience through well-organized, visually appealing displays.
- Continuously provide feedback to store leadership to refine processes and elevate customer service quality.
- Perform duties as required to support the store’s goals and overall performance.
Operational Support
- Serve as the primary contact for store leadership, IT, and Facility Management regarding operational matters related to product flow and store system functionality.
- Train the store team on BoH processes, ensuring adherence to standard procedures and best practices.
- Handle minor maintenance and facility management tasks to maintain the store’s premium standards and ensure smooth operations.
- Act as the store’s system and IT expert, providing first-level troubleshooting (e.g. POS systems), assisting with IT system testing, and training the team on in-store technology.
Cross-Functional Collaboration
- Work closely with store leadership to align on all store functions, driving overall business success through teamwork and collaboration.
- Participate in regular team meetings, sharing insights and updates on FoH, BoH, and VM performance.
- Pursue personal and professional development opportunities to enhance your leadership capabilities and contribute to the store’s growth.
Embrace Company Values
- The Team Spirit: Foster a collaborative and positive team environment.
- The Positive Spirit: Demonstrate a strong commitment to providing exceptional customer service.
- The Explorer Spirit: Embrace new ideas and initiatives to drive store success.
- The Athlete Spirit: Uphold high standards of integrity and professionalism in all actions.


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Your story
- 3+ years of experience in a retail environment, with at least 1 year in a supervisory or leadership role.
- Experience in the Running, Fashion, or Sports industry is a plus, but a passion for these areas is essential.
- Exceptional communication and interpersonal skills, with the ability to connect with customers and inspire your team.
- Proactive and quick to learn, you thrive in both independent and collaborative settings.
- A keen eye for maintaining a visually appealing store and upholding high visual merchandising standards.
- Able to juggle multiple tasks efficiently while staying focused on customer needs and adapting to the dynamic demands of the business.
- Proficient in reading, writing, and speaking English.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
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