XPENG
Retail Marketing Manager-UK(A115119)
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Job Responsibilities
Offline Experience Activities (Core: Test Drive + Experience Stores)
- Responsible for the planning and execution of test drive activities, experience days, auto shows, roadshows, and pop-up store events in the UK market.
- Collaborate with dealers to ensure test drive routes, explanation standards, and experience processes meet XPENG user experience standards.
- Monitor event effectiveness and produce post-event analyses.
User Operations (Community + Retention)
- Build the UK XPENG user community (WhatsApp, offline owner groups, interest communities).
- Plan referral programs, referral rewards, owner clubs, and owner content co-creation projects.
- Collaborate with charging partners and experience stores to conduct user activities.
User Experience (CX/UX) Optimization
- Collect feedback on test drives, store experiences, delivery, and daily usage experiences.
- Identify local pain points (such as charging coverage, road conditions, language barriers, etc.) and drive experience optimization at headquarters.
- Participate in developing SOPs for user experience at experience stores and service centers.
Marketing Campaign Coordination
- Collaborate with brands, social media, and PR to transform campaign content into content resources, owner stories, and user testimonials.
- Collaborate with agents to drive market promotion implementation.
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Data Analysis
- Analyze metrics such as user growth, retention, campaign engagement, NPS, and satisfaction.
- Output user insights to provide a basis for product and marketing decisions.
Job Requirements
- 2–6 years of experience in campaign operations, car test drive events, user operations, or experience management.
- Experience in the automotive or consumer technology industry is preferred.
- Familiar with UK user behavior and local social media platforms.
- Fluent in English or Chinese is a plus.
- Cross-cultural communication and project management skills.
XPENG offers:
- An interesting, unique, and very varied job at XPENG
- A job with an incredibly large contact surface both internally and externally
- An attractive salary package incl. pension and with the possibility of a bonus
- To be involved in the growth of an existing EV brand in Europe
Next steps:
To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further. For more information on how we process your personal data, please see: https://www.xpeng.com/policy
Get help with your application
Your very own career expert that helps elevate your application to the next level.
As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.
We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.
Our Commitment to Diversity and Inclusion:
At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
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