Charlie Cash Recruitment
Retail Media Director - Brand Side
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Retail Media Director – Brand-side
📍 Central London
💷 £70,000–£85,000
📅 12-month FTC
🏢 Hybrid working
We’re working with a leading global FMCG portfolio that is looking for an experienced Retail Media Director to join its London team on an initial 12-month FTC.
This is a senior brand-side opportunity for someone with a strong understanding of retail media strategy and in-store media buying, who can take ownership of the planning and delivery of high-impact retail media activity across a portfolio of leading FMCG brands.
You’ll work closely with internal brand, marketing, commercial and agency teams to develop retail media strategies that connect brands with shoppers at key points throughout the path to purchase.
The Role
You’ll lead retail media strategy and activation across a broad range of channels and retail environments, helping to maximise brand visibility, shopper engagement and commercial impact.
This will include:
- Developing and leading retail media strategies across multiple FMCG brands and retail partners
- Planning, negotiating and buying in-store media, including digital screens and other retail media formats
- Managing OOH and DOOH opportunities within retail environments, including digital screens and shopper-facing media
- Planning activity across retail press, industry media and relevant trade channels
- Identifying new retail media opportunities and emerging formats that can deliver greater reach and shopper impact
- Working closely with retailers, media owners, agencies and internal stakeholders to develop and deliver campaigns
- Ensuring retail media activity aligns with wider brand, shopper and commercial strategies
- Managing budgets, investment plans, campaign performance and reporting
- Using data, insight and campaign results to optimise future retail media investment
- Building strong relationships with key retail and media partners
- Supporting the development of best practice across the organisation's retail media activity
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About You
We’re looking for an experienced Retail Media, Shopper Marketing or Media professional with strong brand-side or agency experience within the FMCG sector, with commerce media planning/buying.
You’ll ideally have:
- Proven experience working with FMCG brands
- Strong experience across retail media strategy and planning
- Hands-on experience buying or managing in-store media
- Experience with digital retail screens, OOH/DOOH within retail environments and shopper-facing media
- Experience working with retail media owners, retailers and agencies
- Good understanding of the wider retail media ecosystem and how different channels work together
- Experience across retail press, trade/industry media and other shopper-facing channels
- Strong commercial and negotiation skills
- The confidence to influence senior internal stakeholders and external partners
- Excellent project management and communication skills
- A data-led approach, with the ability to evaluate campaign performance and translate insight into action
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The Opportunity
This is an opportunity to join a high-profile global FMCG portfolio in a senior role with genuine ownership across its retail media strategy and investment.
The contract will initially be 12 months, with the possibility of a permanent opportunity at the end of the assignment, although this is not guaranteed and remains TBC.
Salary: £70,000–£85,000
Location: Central London
Working pattern: Hybrid
Contract: 12-month FTC
For more information, please get in touch for a confidential conversation - charlie@charliecash.co.uk, or click apply!
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