Lioncroft Wholesale Ltd
Retail Sales Executive

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The Company
Lioncroft Wholesale Limited’s business was formed in 2020 after being bought out from the wider East End Foods’ business. This wholesale business is a £150m turnover company, stretched across two sites with ambitions to grow rapidly in the next few years. It operates through having a diverse customer base across thousands of customers and a strong supplier base.
Purpose of the Role
The role involves being able to develop and expand the Lifestyle Express Brand of 350 Independent Retail Stores. We aim to grow this group in order to build on the success of Lioncroft Wholesale. The Sales Representative will have the primary role of working with a selection of our existing Lifestyle Express fascia customers as well as bringing new customers on stream. The role will involve you going out to visit customers at their sites.
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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Main Duties
- Regular visits into c150 customer accounts.
- To build relationships with prospective and existing clients.
- To agree and execute new Lifestyle Express stores.
- Ensuring that promotional compliance is being followed.
- Developing the range of Local Living and Lioncroft Foods brands available in store.
- Provide planogram, range and promotional guidance.
- Increasing the range of products sourced from Lioncroft Wholesale.
- Maintain an in-depth understanding of the company’s products or services to advise and make suitable recommendations to customers.


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Essential Requirements
- Previous customer facing experience with the ability to handle customer queries.
- Results focused Individual.
- Positive can-do attitude, with a desire to work at pace.
- Ability to interact with the broader Lioncroft family and to work collaboratively.
- Strong attention to detail.
- Ability to work accurately and independently.
- Ability to plan and prioritize effectively.
- Proactive approach.
- Excellent verbal, written and interpersonal skills.
- Full UK Drivers License.
Desirable Requirements
- Previous experience of working within the sales sector.
- Knowledge of the wholesale industry.
- To be able to communicate in Punjabi, Hindi or Urdu.
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