Bang & Olufsen
Retail Sales Executive

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Sales Associate - Richmond OTE £40k +
About Us
At Bang & Olufsen, we strive to be the most desired audio brand in the world. For more than 100 years, we’ve developed products that change moods, inspire minds and instill pride in all of us. We are passionate innovators, using our deep knowledge and collaboration skills to solve and simplify complex challenges every day, each of us driven by the profound effect sound can have on the mind. We welcome others that share our passion.
Join Us
Join our team of highly talented sales associates and be part of the next chapter of Bang & Olufsen’s global flagship store.
Your Mission
As our new Sales Associate, you will join the dedicated team in our established store located in Richmond, London. Your mission is to uphold high-levels of customer service standards whilst selling the company’s full range of products and services to achieve and exceed individual sales targets. The delivery of impeccable customer service is paramount, both before, during and after the sale has taken place, creating a strong customer rapport and long-term loyalty. Together with your amazing team and Store Manager, you will be responsible for covering the day-to-day operational needs of the business.
Specific Responsibilities
- Be the expert on all product and sales details, pricing information, brand awareness, brand history, delivery details, and other customer requirements.
- Ensure professional and knowledgeable management of all customer queries taking responsibility to see the query through to a satisfactory conclusion.
- Maintain awareness of new product developments, new company initiatives, and all promotional activity.
- Ensure products as directed by the line manager ensuring all promotional materials are in place within the correct timescales.
- Take part in training and development, to expand your professional skillset and knowledge.
- Attend customer events from time to time either in the evening or at weekends.
- Attend site surveys and home demonstrations as required including before and after normal working hours if necessary.
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Your Location
As our next Sales Associate you will be based at the store in Richmond, London. Our store is one of our most unique shops, where new ideas and products are tested for the first time along with visits from Executive Leadership. The Richmond store is one of the lead stores in our retail chains and acts as a showcase exhibition for our brand. The purpose of the store goes beyond sales, as its main objective is to engage our customers in the brand and the B&O world.
What You Bring
We seek someone who can demonstrate a passion for sound, aesthetics, and high-end designer products. Someone with an understanding and appreciation of the product quality, who can convey this to our consumers. We are seeking someone who has experience within a luxury or premium goods brand, from a store environment, although the right mindset and passion for retail are just as relevant. Familiarity with high-end electronics and the Bang & Olufsen brand is a great plus.
Additional Qualifications
- Are gregarious, outgoing and have the desire to give excellent customer service.
- Possess great team spirit and a helpful attitude.
- Can identify customer requirements, meet their needs, and maximise sales, using all the resources available.
- Can articulate yourself in English at a professional level, both linguistically and in writing.
- Enjoy representing a high-end brand, high service level, and comfortable with smart dressing.
- It is a plus if you are experienced in networking and approaching affluent people, have luxury brand/high-end lifestyle experience, or have solution selling experience.


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Ready to Join?
Ready to join the most desired audio brand in the world? Then submit your CV and application in English by pressing the apply button. Applications are assessed continuously, so please apply as soon as possible.
If you want to know more about the position, you are welcome to contact Robert Trajcevski on richmond@bang-olufsen.co.uk.
Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.
Empowerment Drives Our Innovation
We are a company of approximately 900 employees worldwide, that makes us small, agile and gives room for individual flexibility and decision-making – this is how we work best. Our hierarchy is flat, and our communication is open and trustworthy. We believe that constructive feedback makes us grow as individuals and as a company, and our leadership is based on a clear direction and facilitating collaboration across functions and borders. We believe strongly in mutual respect and have a genuine interest in learning from each other.
We Are More Than Just a Workplace
Life is more fun when it is shared and experienced with others. We collaborate, create and innovate on a global scale every day, and we celebrate and enjoy life together too.
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