Testing and Optimisation

• Bring a hands-on, results-driven approach to testing: design and run A/B and multivariate tests across renewal and win-back communications, on-site messaging and offers.
• Use test results to continuously refine subscriber messaging, timing, channel mix and incentives, developing and iterating new retention ideas.
• Document learnings from tests and campaigns, sharing insights with Marketing, Audience, Customer Service and Technology colleagues.

Data Analysis and Reporting

• Own churn and retention reporting — including voluntary churn, involuntary churn, renewal rates, save rates and LTV — proactively monitoring trends, flagging emerging patterns early and pre-empting possible risks to the Head of Subscriptions.
• Collate, create, manage and distribute regular retention reporting and dashboards covering key metrics such as renewal rate, churn rate and subscriber lifetime value.
• Analyse subscriber behaviour and cohort data, including content engagement signals explored jointly with the Head of Audience, to identify patterns that inform retention strategy and campaign targeting.
• Work with the external bureau team to ensure subscriber data is accurate, well-structured and accessible for analysis.
• Present findings and recommendations clearly to senior stakeholders, translating data into actionable strategy.

Cross-Departmental Collaboration

• Work closely with the Marketing team to align retention activity with acquisition campaigns, brand communications and editorial promotion, providing in-depth analysis and LTV modelling to inform acquisition strategy.
• Partner with the Audience team to share insight on subscriber behaviour, engagement and satisfaction.
• Collaborate with Technology to specify, test and implement retention tools, automations and website interventions.
• Liaise with Finance and Customer Services on billing, payment failure recovery and subscriber queries relevant to retention.
• Represent retention priorities in cross-departmental planning, ensuring subscriber experience is considered across the organisation.

Communication

• Write clear, engaging and on-brand copy for subscriber communications, adapting tone for different segments and channels.
• Communicate retention performance and plans effectively to the Head of Subscriptions and other stakeholders, acting as liaison between the retention function and other departments.
• Build strong working relationships with colleagues across Marketing, Audience, Technology, Finance and Customer Services.
• Respond promptly and professionally to queries relating to subscriber retention activity.

Essential Skills and Experience

• Proven experience in a retention, lifecycle marketing or CRM role, marketing to an existing subscription customer base — ideally within publishing, media or a subscription-based business.
• Demonstrable track record of reducing churn and improving renewal, retention or save rates.
• Confident working with subscriber or customer data, including segmentation, cohort analysis and reporting, with strong data analysis skills and high competence in Excel.
• A hands-on approach to marketing with a genuine passion for testing; naturally results-driven, with experience designing and interpreting A/B or multivariate tests.
• Proven experience driving high levels of subscriber engagement, with a clear ability to articulate outputs and metrics to non-technical stakeholders.
• Outstanding written and verbal communication skills, with the ability to write clear and compelling subscriber-facing copy.
• Strong stakeholder management skills, highly organised, with the ability to manage multiple campaigns and stakeholders to deadline.
• A collaborative approach, comfortable working across varying teams.

Desirable Skills and Experience

• Experience in the publishing or media sector, and familiarity with subscription business models.
• Knowledge of print and digital subscription fulfilment processes.
• Copywriting and basic HTML skills.
• Experience of email segmentation, automation and behavioural marketing.
• Familiarity with website testing and personalisation tools.
• Exposure to loyalty or membership programmes.
• An interest in and enthusiasm for the LRB’s editorial content and audience
• Experience presenting data and recommendations to senior stakeholders.

Personal Specification

• Self-starter, able to plan, implement, iterate and communicate new ideas.
• A creative thinker with a track record of implementing results-driven marketing strategy.
• A keen eye for detail.
• Well-organised and reliable, with the ability to manage work and schedules.
• Strong analytical skills and a proactive communicator.
• An effective team player, with the ability to work individually.
• Willing to simultaneously manage many projects and deliver them on time and to budget.

Core Benefits

• 6-month Fixed Term contract
• Pro-rated 28 days holiday plus public holidays
• Pension contributions matched up to 6% of gross salary
• Health insurance
• Life insurance
• Season ticket loan and cycle-to-work scheme
• Staff discount at the London Review Bookshop and St JOHN cafe

How to apply

Please send a covering letter, alongside your CV, to:

Laura Reeves, Head of Subscriptions

Via email: lreeves@lrb.co.uk

Via post: Laura Reeves, London Review of Books, 28 Little Russell Street, London, WC1A 2HN

We welcome applications from all backgrounds and are committed to fostering an inclusive environment where everyone can thrive.