AUTEL Energy - Europe
Sales & Account Director - UK
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About Autel Energy
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Autel is a global technology innovator in automotive diagnostics, intelligent mobility, and energy solutions. Autel Energy provides AC and DC charging products and integrated solutions for a wide range of commercial, fleet, residential, and public charging scenarios. We are looking for a Sales & Account Director – UK to lead business development, build strategic customer relationships, and drive the growth of Autel Energy’s charging solutions across the Italian market.
Role Purpose
Autel UK is seeking an experienced and commercially driven AR - Smart Energy to accelerate the growth of our EV charging and smart energy business across the UK and Ireland.
The AR will take commercial ownership of strategic customers and new business development within the assigned market. The role is responsible for identifying and developing opportunities, acquiring key customers, negotiating commercial agreements, and building long-term partnerships that deliver sustainable revenue and profitability.
Working closely with Product Management, Technical Sales, Project Management, and Service teams, the AR will lead the customer relationship throughout the sales cycle - from market development and opportunity qualification through commercial negotiation and contract award.
This role is suited to an entrepreneurial B2B sales professional with experience in EV charging, energy, electrical infrastructure, or other complex infrastructure and capital-equipment markets.
Key Responsibilities
Business Development & Market Growth
- Identify, qualify and develop new business opportunities across the UK and Ireland.
- Build and execute a structured market and account development strategy aligned with Autel's regional growth objectives.
- Develop relationships with CPOs, utilities, energy companies, fleet operators, EPCs, OEMs, distributors, and infrastructure investors.
- Identify and engage key decision-makers and influencers within target organisations.
- Build and maintain a healthy, qualified sales pipeline capable of delivering regional revenue and growth targets.
- Develop new strategic accounts while expanding Autel's presence within existing customers.
Strategic Account Management
- Take commercial ownership of assigned strategic accounts and act as the primary commercial point of contact.
- Build trusted, long-term relationships with senior stakeholders and key decision-makers, including C-level executives where appropriate.
- Develop a strong understanding of customers' business models, investment priorities, procurement strategies, and operational requirements.
- Identify opportunities to expand customer relationships from individual transactions into longer-term strategic partnerships.
- Lead commercial negotiations covering pricing, commercial terms, payment conditions, framework agreements, and contracts.
- Maintain high levels of customer satisfaction while maximising long-term account value.
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Solution & Value-Based Selling
- Lead the commercial solution-selling process, working closely with Product Management and Technical Sales to translate customer requirements into competitive solutions.
- Develop compelling value propositions and commercial proposals combining technical capability, operational value, and business benefits.
- Support customers in evaluating the commercial case for Autel's AC/DC charging and smart energy solutions, including lifecycle value and total cost of ownership considerations.
- Coordinate internal technical, product, service, and project resources during the sales process.
- Lead the commercial qualification of tenders, framework agreements, and large infrastructure opportunities.
- Ensure proposed solutions are commercially competitive, technically deliverable, and aligned with customer requirements.
Commercial Performance
- Own regional sales, order intake, revenue, gross-margin, and account-growth objectives.
- Maintain accurate sales forecasts and disciplined CRM pipeline management.
- Manage opportunities through clearly defined stages, actions, and decision milestones.
- Take ownership of pricing strategy and commercial positioning for assigned opportunities.
- Support payment collection, credit management, and commercial risk control.
- Provide regular and structured sales, pipeline, and forecast reporting to management.
Market Intelligence & Strategy
- Monitor market trends, competitor activity, customer investment plans, and relevant regulatory developments.
- Identify emerging market opportunities and recommend appropriate commercial strategies.
- Develop a strong understanding of the competitive landscape and Autel's positioning within the UK and Ireland.
- Provide structured customer and market feedback to Product Management, regional leadership, and Headquarters.
- Contribute to regional product, pricing, channel, and go-to-market strategies.
Cross-Functional Collaboration
- Work closely with Technical Sales and Product Management to develop customer solutions.
- Coordinate with Project Management, Service, and Operations teams to support the transition from contract award to successful delivery.
- Maintain commercial ownership of the customer relationship while ensuring clear responsibilities across sales, solution, and delivery teams.
- Escalate commercial, contractual, or customer risks appropriately and support their resolution.
Company Representation
- Represent Autel professionally in customer meetings, negotiations, conferences, exhibitions, and industry events.
- Develop relationships with key stakeholders across the EV charging and smart energy ecosystem.
- Strengthen Autel's brand, market presence, and reputation across the UK and Ireland.
- Act as a trusted ambassador for Autel with customers, partners, and industry stakeholders.
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Qualifications
Professional Experience
- Minimum 7 years of successful B2B sales, business development, or strategic account management experience.
- Demonstrable track record of winning and growing strategic customers.
- Experience selling complex solutions, infrastructure, or capital equipment involving long sales cycles and multiple stakeholders.
- Strong experience in commercial negotiation, including pricing, contracts, and payment terms.
- Experience managing significant tenders, framework agreements, or complex customer procurement processes is highly desirable.
- Experience within EV charging infrastructure is strongly preferred.
- Candidates from adjacent sectors such as energy, utilities, electrical infrastructure, renewable energy, industrial automation, transportation, or similar infrastructure industries will also be considered.
Technical & Commercial Skills
- Strong commercial and financial understanding, including revenue, margin, pricing, and business-case considerations.
- Good understanding of electrical infrastructure, energy systems, or related technical solutions.
- Ability to understand customer business models and translate customer requirements into commercially attractive propositions.
- Strong value-based and consultative selling capability.
- Excellent negotiation, presentation, and stakeholder-management skills.
- Strong understanding of structured account planning and opportunity management.
- Experience using CRM systems for pipeline, forecasting, and sales management.
- Comfortable working with technical teams and discussing complex solutions with customers without needing to act as the technical solution architect.
Personal Competencies
- Entrepreneurial mindset with a strong sense of ownership and accountability.
- Highly self-driven and comfortable operating independently.
- Strong business acumen and sound commercial judgment.
- Excellent relationship-building and stakeholder-management capability.
- Confident engaging with senior executives and decision-makers.
- Strategic thinker with a strong bias towards execution.
- Structured, reliable, and results-oriented.
- Comfortable operating in a fast-growing, international, and cross-functional environment.
- Able to manage multiple complex opportunities and priorities simultaneously.
Languages
- Fluent professional English.
- Additional European languages are an advantage.
Travel
- Willing and able to travel regularly throughout the UK and Ireland.
- Occasional international travel may be required for customer meetings, exhibitions, training, or internal business activities.
Location
- UK
Start Date
- As soon as possible
Working Hours
- Full-time
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