RM plc
Sales Accounts Executive

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Job Description
Overview
Would you like to help enrich the lives of learners around the world?
At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 20 million students and improving educational outcomes worldwide.
What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, governments, and professional organisations globally to make learning more accessible, more engaging, and more impactful.
RM operates through three divisions: Assessment (digital assessment and marking solutions), Technology (managed services, hardware, and software for schools), and TTS (educational resources).
RM Technology has shaped future generations for over fifty years by implementing innovative technology solutions in schools and colleges. Founded in 1973, we’re a trusted Edtech partner, transforming teaching environments to be more productive, resilient, and sustainable.
Our committed team pioneer, collaborate, and continually push the bar on products and services in the EdTech space.
Visit us here to find out more: www.rm.com/education
The Role
As a New Business Senior Sales Executive, you’ll target and secure new business within medium sized multi-academy education trusts (11-30 Schools). You’ll sell RM’s technology products and services to K-12 schools, that reside in the mid-tier trusts, beginning to build long-term relationships with key decision-makers such as IT professionals, Trust Heads, and School Business Leaders. You will be responsible for driving strong revenue and profitability with your portfolio of customers.
We encourage early applications as the vacancy may close once the position has been filled or final interviews have been arranged.
Responsibilities
Your role involves identifying opportunities, qualifying leads, and managing sales through bids and informal routes. You’ll collaborate with the bid team to create compelling proposals, providing insight, pricing, and unique value propositions to win deals in a competitive market.
Success means engaging with trust leadership teams to uncover opportunities, qualifying them (BANT), and converting them into orders to exceed sales targets. You’ll sell RM solutions by building value, overcoming objections, and securing financial commitments.
You’ll also need to continue to develop your knowledge on education sector trends, and how RM’s offerings align with market needs. Reporting to the Sales Management, you'll contribute to accurate forecasting.
Prospect identification, development, and closure
- Identify, pursue, and develop new business opportunities within the education sector, beginning to apply tailored approach.
- Where applicable, lead the bid response effort with the support of the bid management team.
- Generate leads through prospecting, networking, attending events, and leveraging referrals.
- Conduct needs assessments and deliver tailored product/service demonstrations with the support of RM colleagues.
- Manage the full sales cycle from initial contact through to negotiation and close, taking steer on negotiation and commercial terms.
- Win significant business opportunities, working with the prospecting team, bid team, and the rest of RM as appropriate, positioning RM as a credible organisation to partner with.
- Take and lead bids through formal governance & exec steering for permission to bid, no bid, submission, and contract close.
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Customer engagement
- Map out, engage, maintain, and influence a network of prospective decision makers and influencers within trusts to generate long term relationships that can be converted to a tangible future sales opportunity.
- Attend customer/prospect meetings, growing personal profile and connections across each trust.
- Act as a window into RM as a point of escalation for the customer/prospect.
- Grow and maintain a network of contacts across the trust schools.
Pipeline management & forecasting
- Deliver against targets through pipeline management within RM’s CRM.
- Track pipeline and ensure coverage against target.
- Ensure appropriate regular contact with all opportunities.
- Identify and mitigate risks within pipeline.
- Prioritise opportunities and the time allocated to them.
- Accurately forecast opportunities through providing a monthly commit during regular meetings with your Sales leadership.
Improvement focus
- Work closely with your Sales colleagues to glean best practice and to obtain improving win rates.
- Identify any solutions gaps/requirements that RM needs to address to be successful in any given initiative and support the Business in bringing this to life in bids and customer engagements.
- Work with marketing and product management colleagues to develop a replicable bank of sales assets and case studies to engage / influence the market with, in terms of RM’s capability.
- Support the Business by driving and owning successful applications to new frameworks for markets we may wish to target.
The role and its responsibilities can be expected to evolve across time.
Skills and Experience
You will have proven experience of:
- B2B sales, with a strong track record, and ideally experience in the education or technology sectors.
- Engaging with stakeholders and decision-makers in schools & trusts.
- Working with matrixed sales and bid teams, involving different specialists.
You will be:
- Self-motivated, target-driven, and able to work independently.
- A tactical thinker and account planner, able to analyse customer requirements and market dynamics, and develop a coherent and compelling response.
- Analytical, able to understand both RM’s business drivers, solutions, and delivery, and customers’ key drivers and their impact on solution design, and how these are brought together effectively, under effective commercial contract.
- Self-motivated and highly organised, able to operate within a complex environment.
- Someone who acts with initiative, able to find a creative approach to solving customer problems but also willing to ask for help and take input.
- A good communicator, able to engage with and influence external and internal stakeholders of different levels, articulate complexity in a clear and straightforward manner, negotiate, and present compellingly.
- Proficient in using CRM systems.


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You will have:
- The ability to build relationships at a senior level within the trust/schools.
- A full UK driving licence, and a willingness to travel.
- Passion for working with the Education sector.
- A flexible can-do attitude, with a willingness and ability to adapt within the role.
- A strong alignment to RM's core behaviours: Be Brave, Win Together, Be Curious, Make it Simple and Consider it Done.
What’s in it for you?
At RM we have My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres, or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.
RM is committed to safeguarding and promoting the welfare of children and expects all permanent and temporary staff to share this commitment. This role is exempt from the Rehabilitation of Offenders Act 1974 and all successful candidates will be subject to Disclosure and Barring Service (DBS) checks along with other relevant employment checks.
As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance, and a Group Personal Pension Plan with higher contribution levels available. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.
To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work, we also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.
Unfortunately, we are unable to offer visa sponsorship for this role.
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