Charles Trent Ltd
Sales Advisor
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Sales Advisor
Purpose
Drive revenue through effective handling of inbound enquiries, converting demand into profitable sales while delivering a confident and professional customer experience. The role focuses on maximising conversion, basket value, and margin through strong product knowledge, commercial judgement, and clear communication.
Role Details
Location: Poole Site, BH12
Salary: £26,500 basic + uncapped commission, with strong performers able to earn £35,000-£45,000+ total annual earnings.
Shift Pattern
- Monday to Friday (rotating weekly pattern):
- Week 1: 8:00am - 4:15pm
- Week 2: 8:45am - 5:00pm
- Weekends (occasional):
- Saturdays (every 2-3 weeks): 9:00am - 1:00pm
Reporting Line: Sales Manager
Key Responsibilities
- Handle inbound calls, emails, and enquiries across all sales channels, delivering a professional and commercially focused customer experience
- Accurately identify required parts and confirm fitment with customers, ensuring confidence and reducing returns
- Prioritise the sale of own-stock parts before brokering alternatives, maximising availability, margin, and speed to fulfilment
- Quote, negotiate, and close sales in line with pricing and margin guidelines, balancing conversion with profitability
- Proactively upsell warranties and related products to increase basket value and protect the customer experience
- Manage customer interactions through to sale completion, ensuring clarity, ownership, and a smooth journey
- Participate in targeted outbound sales and customer outreach campaigns when required, proactively identifying, engaging, and converting new customers to generate incremental revenue
- Maintain high standards of communication, responsiveness, and customer experience across all touchpoints
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Experience & Essential Skills
- Exceptional phone and email sales and customer service skills with a high attention to detail
- Strong sales mechanics and behaviours, including:
- Strong commercial sales capability, including objection handling, negotiation, and closing, with a focus on maximising conversion, average order value, and margin while managing high enquiry volumes efficiently
- Advanced problem solving and customer handling skills, including identifying correct parts with incomplete information, managing complex or difficult scenarios, and maintaining accuracy across systems and processes
- Excellent interpersonal and communication skills across all mediums
- Active listener with strong customer focus
- Strong administration, numeracy, and IT skills
- Ability to organise, prioritise workload, and meet internal and external deadlines
- Technical knowledge of vehicle parts and accessories is desirable but not essential; full training provided
- Adaptable and open to continuous improvement in processes and systems
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Benefits
- Sales Team Commission Bonus Opportunities: Sales Advisors can earn commission each month through 3 commercial initiatives. There is no fixed cap on earnings, with performance directly influencing overall earning potential.
- Staff discounts on vehicle parts and discounted fuel
- Health Cash Plan after probation
- Critical Illness Cover and Death in Service
- Family Day & Community Volunteer Day
- Extra holiday after 3 years’ service
- Increased pension contributions after 5 years
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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