Feridax (1957) Limited
Sales Advisor

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About Feridax
Feridax is the UK’s largest wholesale importer and distributor of motorcycle clothing and accessories brands. With a long-standing reputation in the industry and a passion for delivering exceptional service, we are looking for a motivated and customer-focused Sales Advisor to join our Internal Sales team.
Role Overview
Reporting to the Team Leader, this is a fantastic opportunity to become part of an established and successful business where no two days are the same. You’ll play a key role in developing customer relationships, driving outbound sales activity, and helping trade customers maximize their business opportunities.
Job Details
- Hours: 08:45-17:00 Monday to Friday
- Location: Halesowen
- Salary Range: £25,000-£26,000
- Benefits: 23 days holiday plus bank holidays, company pension, health care cash plan, company bonus, Life assurance, 1 Life Admin day, and company socials.
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Responsibilities
As a Sales Advisor, your responsibilities will include:
- Making proactive outbound sales calls to existing and lapsed trade customers to generate orders and increase sales
- Building strong long-term relationships with trade account holders through regular telephone contact
- Identifying upselling opportunities across our product range
- Following up on quotations, promotions, back orders, and previous customer enquiries via phone
- Managing a high volume of daily customer calls while delivering excellent service and product knowledge
- Contacting customers to discuss new product launches, seasonal offers, and current promotions
- Working towards individual and team sales targets and KPIs
- Handling inbound customer enquiries confidently and professionally
- Processing customer orders accurately via phone and email
- Supporting customers with product recommendations, stock availability, and order updates
- Working closely with colleagues across the Internal Sales team and wider business to maximize sales opportunities
- Maintaining accurate customer records and call notes within internal systems


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Requirements
We’re looking for someone who is enthusiastic, confident on the phone, and motivated by sales. The ideal candidate will have:
- Strong verbal communication and telephone sales skills
- Confidence making outbound sales calls and building customer relationships
- A proactive and target-driven mindset
- Excellent customer service skills
- The ability to identify sales opportunities and close business effectively
- Good working knowledge of Microsoft Office
- Strong multitasking and time management abilities
- A positive attitude and willingness to learn
- The ability to thrive in a fast-paced sales environment
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