Meet Health Events
Sales and Growth Manager, UK
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Role at a Glance
Role: Sales and Growth Manager, UK
Company: Meet Health Events
Location: London, office-based
Salary: £40,000 to £50,000, depending on experience
Reporting to: Managing Director
Experience: Minimum three years in sales
Education: Bachelor’s degree required
Focus: New business, sponsorship sales, pipeline growth and lead conversion
Team coordination: Day-to-day coordination of a remote lead-generation team
The Opportunity
Meet Health Events is looking for an ambitious and commercially driven Sales and Growth Manager to help grow revenue across our portfolio of healthcare and life sciences events. This is a hands-on sales role focused on generating leads, building pipeline, closing new business and delivering against clear revenue targets.
You will be responsible for developing your own sales opportunities while coordinating the day-to-day activity of a remote lead-generation team. The lead-generation team will support prospect research, outreach and meeting generation, but you will remain personally responsible for converting opportunities into sales.
The role is suited to someone who enjoys prospecting, building relationships, developing commercial proposals and closing business across healthcare, life sciences, technology, professional services and the wider market.
This is not a senior leadership or purely management role. It is a sales and growth position for someone who wants to be directly involved in creating opportunities, speaking with customers and delivering revenue.
About Meet Health Events
Meet Health Events is an award-winning healthcare events company and one of the largest organisations in its category in the UK.
Meet Health Events has built some of the strongest and most recognised events in its market. Our programmes provide commercial partners with access to senior decision-makers and create valuable opportunities for engagement, visibility and business development.
Role Purpose
The role will focus on four core areas:
- Generating personal sales leads.
- Building and managing a strong pipeline.
- Converting opportunities into commercial agreements.
- Coordinating the activity of the remote lead-generation team.
You will work with the Managing Director to identify target markets, develop commercial propositions and ensure that each event has a strong pipeline of sponsors and exhibitors.
You will be expected to manage the full sales cycle from initial prospect identification through to proposal, negotiation, close and handover.
Key Responsibilities
New Business Development
- Generate new sales leads through research, prospecting, networking, referrals and market engagement.
- Identify organisations that would benefit from sponsoring/partnering with Meet Health Events.
- Build relationships with senior commercial, marketing and business-development decision-makers.
- Conduct telephone, video and face-to-face sales meetings.
- Create tailored commercial proposals and presentations.
- Negotiate pricing and package terms within agreed parameters.
- Close new business against agreed monthly, quarterly and annual targets.
- Identify opportunities to grow existing customer accounts.
Personal Sales Performance
- Deliver against an agreed individual revenue target.
- Maintain a strong personal pipeline of active opportunities.
- Generate your own leads rather than relying solely on leads provided by the wider team.
- Maintain consistent prospecting and customer engagement activity.
- Ensure each active opportunity has a clear next step and expected close date.
- Track progress against target and take action where pipeline coverage is insufficient.
- Maintain accurate sales records and forecasts.
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Remote Lead-Generation Team Coordination
- Coordinate day-to-day activity of the remote lead-generation team.
- Provide clear campaign briefs, target account lists and qualification criteria.
- Allocate sectors, companies and prospect categories for research and outreach.
- Ensure the team understands the commercial proposition for each event.
- Review lead quality and ensure opportunities meet agreed qualification standards.
- Hold regular activity and progress meetings with the team.
- Monitor outreach activity, responses, meetings booked and qualified leads.
- Provide feedback on messaging, targeting and lead quality.
- Ensure leads are transferred into the sales pipeline efficiently.
Pipeline Growth
- Build and maintain a predictable pipeline across the Meet Health Events portfolio.
- Develop target account lists for each event and sales campaign.
- Monitor pipeline value, stage, probability and expected close date.
- Identify gaps in pipeline volume or quality.
- Prioritise the strongest commercial opportunities.
- Develop pipeline well in advance of each event.
- Provide clear weekly updates on pipeline movement and revenue outlook.
Sponsorship and Partnership Sales
- Sell sponsorship packages across conferences, summits, and awards.
- Sell exhibition and delegate-engagement opportunities.
- Build tailored packages based on customer objectives and available event assets.
- Identify opportunities for multi-event and annual agreements.
- Support the renewal of existing sponsors and partners.
- Ensure agreed packages are accurately documented before handover.
Sales Campaigns
- Support the development of sales plans for each event.
- Define target organisations, decision-makers and priority sectors.
- Work with marketing to align campaigns with commercial priorities.
- Use event themes, speakers and audience profiles to strengthen sales conversations.
- Test different outreach messages and approaches.
- Recommend improvements based on customer feedback and conversion performance.
- Help develop new commercial offers where there is clear market demand.
Customer Engagement
- Build professional and credible relationships with customers.
- Understand each organisation’s objectives, target audience and commercial priorities.
- Prepare accurate proposals and supporting materials.
- Communicate clearly throughout the sales process.
- Ensure customer expectations are realistic and properly documented.
- Support an effective handover to the event-delivery team.
- Maintain relationships after events to identify future opportunities.
Sales Administration and Reporting
- Record all customer contact, opportunities, proposals and next actions.
- Produce weekly sales and pipeline updates.
- Track performance against personal and team-generated pipeline targets.
- Monitor proposal value, conversion rates, average deal size and revenue closed.
- Keep commercial documents and customer records well organised.
- Support the improvement of sales templates, processes and reporting.
Candidate Requirements
Essential
- A bachelor’s degree in business, marketing, economics, communications, events, healthcare, life sciences or another relevant discipline.
- A minimum of three years of successful sales experience.
- A demonstrable record of achieving individual sales targets.
- Experience generating new business through outbound prospecting.
- Experience building and managing a structured sales pipeline.
- Confidence contacting and engaging senior decision-makers.
- Strong telephone, virtual and face-to-face sales skills.
- Experience preparing proposals and negotiating commercial agreements.
- Good commercial judgement and confidence discussing value and pricing.
- Excellent organisation and follow-up discipline.
- Experience using a CRM or structured sales-management system.
- The ability to work full time from the London office.
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Advantageous
- Experience in events, conferences, exhibitions or sponsorship sales.
- Experience selling to healthcare, NHS, life sciences or technology organisations.
- Experience selling B2B services or partnership packages.
- Experience coordinating a remote lead-generation or appointment-setting team.
- An existing network across healthcare suppliers, technology companies or professional services firms.
- Familiarity with NHS structures and healthcare priorities.
Who You Are
You are energetic, commercially ambitious and motivated by sales targets. You are confident picking up the telephone, sending targeted outreach and building relationships from the ground up. You understand that growth comes from consistent activity, strong follow-up and disciplined pipeline management. You are comfortable managing your own workload and coordinating the activity of a remote lead-generation team. You are not looking for a role where you only review reports or manage other people’s work. You want to be personally involved in creating pipeline, meeting customers and closing sales. You are organised, resilient and able to maintain momentum across multiple opportunities.
Performance Expectations
Success in the role will be measured through:
- Achievement of individual revenue targets
- Growth in qualified sales pipeline
- Number of new sales opportunities created
- Value of proposals issued
- Conversion of proposals into revenue
- New customer acquisition
- Growth in existing accounts
- Accuracy of pipeline reporting and forecasting
- Quality of leads generated by the remote team
- Consistency of prospecting and follow-up activity
- Effective handover of closed business to the events team
Package
- Salary of £40,000 to £50,000, depending on experience
- 25 days of annual leave + bank holidays
- Employer pension contribution
- Business travel expenses covered in line with company policy
- The opportunity to sell some of the UK’s strongest healthcare events
- Direct exposure to senior healthcare and industry decision-makers
- Significant responsibility for driving new business and commercial growth
- Strong progression opportunities as the company expands
Potential progression routes include:
- Senior Sales and Growth Manager
- Head of Sales
- Head of Partnerships
- Commercial Director
Equal Opportunities
Meet Health Events is committed to providing equal opportunities and creating an inclusive working environment. We welcome applications from candidates with different backgrounds, experiences and perspectives who meet the requirements of the role.
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