Kara Healthcare
Sales And Marketing
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Why Join Kara Healthcare?
At Kara Healthcare, everything we do is focused on improving the lives of our residents. As Head of Sales & Marketing, you will lead our commercial growth strategy, driving occupancy, strengthening our brand, and developing key partnerships across our care home portfolio.
This is an exciting opportunity to join a growing care provider and play a pivotal role in increasing access to high-quality residential, nursing, dementia, and respite care services.
If you are an experienced sales and marketing leader with a strong understanding of adult social care and a proven track record of driving occupancy and business growth, we'd love to hear from you.
Follow our CEO, Nitesh Somani, or visit the Kara Healthcare LinkedIn page to learn more about our culture and future growth plans.
Key Responsibilities
Occupancy & Business Growth
- Develop and deliver strategies to increase occupancy across all homes.
- Drive enquiry generation, conversion, and admissions performance.
- Monitor occupancy trends and identify growth opportunities.
- Support Home Managers to achieve and exceed occupancy targets.
- Analyse market trends and competitor activity.
Sales & Marketing Leadership
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- Develop and implement a company-wide sales and marketing strategy.
- Lead brand positioning and awareness initiatives.
- Deliver targeted campaigns that generate measurable results.
- Use market intelligence and performance data to support decision-making.
Stakeholder Engagement
- Build and maintain strong relationships with Local Authorities, NHS partners, ICBs, social workers, commissioners, hospital discharge teams, and community organisations.
- Represent Kara Healthcare at industry events and networking opportunities.
- Develop strategic partnerships that support business growth.
Digital Marketing & Brand Development
- Oversee website performance, SEO, PPC, social media, email marketing, and lead generation campaigns.
- Utilise CRM and reporting tools to track performance and forecast occupancy.
- Ensure brand consistency across all channels.
- Promote positive resident, family, and colleague stories to enhance reputation.
Leadership & Collaboration
- Work closely with operational and senior leadership teams.
- Coach and support Home Managers on sales and marketing activity.
- Provide regular performance updates and growth recommendations to the Executive Team.
About You
Essential
- Minimum 5 years' senior sales, marketing, or business development experience within care, healthcare, or adult social care.
- Proven experience increasing occupancy and driving commercial growth.
- Strong understanding of adult social care, commissioning, and funding pathways.
- Experience working with Local Authorities, NHS referral networks, and key stakeholders.
- Excellent communication, networking, influencing, and relationship-building skills.
- Commercially minded, data-driven, and results focused.
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Desirable
- Degree in Marketing, Business, Healthcare Management, or a related field.
- CIM qualification or equivalent.
- Established network within adult social care, NHS, or commissioning environments.
- Experience supporting new care home openings or acquisitions.
What We Offer
- Competitive salary
- Career development opportunities within a growing care group.
- A supportive and collaborative leadership team.
- The opportunity to shape the future growth of the organisation.
- A role where you can make a genuine difference to the lives of older people.
Apply today and become part of a team dedicated to delivering excellence in care.
Kara Healthcare is an equal opportunities employer and welcomes applications from all backgrounds.
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