Azza Fahmy Jewellery
Sales Associate

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Job Title: Sales Associate
Reports to: Boutique Manager
Department: International Sales - Retail
Location: 27 Burlington Arcade, London W1J 0EA, United Kingdom
Job Summary
We’re offering an excellent opportunity in Sales for a salesperson to join our AFJ family. Your core accountabilities will be to provide the customer with the brand journey and story during the sales process and implement an effective participation in achieving the assigned targets, and supports the day-to-day operations. Acquire, cultivate and maintain relationships with our clients through deep product knowledge, personal engagement and luxury service.
Main Responsibilities (including But Not Limited To)
Drive for Result
- Define and execute the sales strategies to effectively showcase AFJ by effective implementation of selling in the store of both cross selling and upselling to existing and new clients.
- Sells products to customers, explaining benefits, features, prices, quality, value and other information, builds the business through outstanding customer service.
- Observe market trends, propose initiatives related to client development and brand experience for achieving strategic goals.
- Drive revenue growth objectives by effective participation in exceeding monthly, quarterly and annual targets.
- Models the ability to multi-task and prioritize day-to-day business needs.
Customer Experience
- Sustain current client relationships and build new partnerships with prospective clients.
- Cultivates the client relationship through personalized connection by succinctly define and communicate the specific benefits of AFJ appropriate for each client.
- Provides the customer with the brand journey and story during the sales process:
- Explains inspiration behind pieces
- Explains Craftsmanship behind pieces
- Explains brand story (AF as a person)
- Implement the brand journey to customers during the sales process by using the sales techniques have been brought up by the company standards.
- Acquires and builds client base primarily through forming relationships with new clients and retaining/building spend of existing clients.
- Effective Implementation of the prevention plan for customer retention and complaints handling.
- Update and manage the database of the boutiques customers and classify them to soothe communication with them and provide special customer service.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Productivity and contribution
- Role model regarding the attendance & complying with company code of conduct.
- Adhere to all policies and procedures with a focus on loss prevention and operational excellence.
- Recording accurately the client data to the feedback sheet.
- Maintain the cleanliness and implementation of the security measures at the boutique according to agreed standards.
- Implement all comments have been raised up by Commercial team effectively.
- Ensure applying mystery shopper attributes to achieve good result by following the daily checklists.
- Supports the day-to-day operations of sales and provide appropriate support to verify their compliance with business standards and procedures.
Qualifications
- Bright, enthusiastic personality with a real drive to achieve sales and manage customer service expectations at a Luxury level
- Ability to work within a small team, helping to achieve sales goals
- Dynamic attitude; able to take direction and complete tasks in a timely fashion
- Strong knowledge of Microsoft word programs (power point, word and excel)
- Highly developed interpersonal, organizational and communication skills
- Ability to speak publicly with confidence and poise.
- Passion for learning a wide-range of skills that will carry through a variety of career paths
- Ability to multi-task and react with flexibility.
- Very strong organizational skills with a focus on follow through.
- Have a flair for communicating with different types of customers and managing people.
- Work as a collaborative team member, always available to assist boutique manager, colleagues, customers, etc.
- Target-oriented with integrity in dealing with precious Jewellery.
- Ability to speak conversational Arabic and/or read Arabic Calligraphy is a big plus


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Working Hours
- 20 hours per week, with flexibility across a 7-day week to accommodate staff days off and weekends
- Flexibility to work at short notice where and when required
- Flexibility to increase working hours where needed, especially during holiday periods of other staff members, and busy periods (i.e. Summer holidays and Christmas)
Competencies
Believe In Magic
- Being enthusiastic and committed to what you are doing inside the organization. Stay focused & continual aim to improve / reach success no matter what setbacks on your way.
Always Bring “A” Game
- High level of optimism and a "can do" Orientation. A willingness to support and be a part of a team in multiple activities and stay motivated to accomplish the goal while facing obstacles. Works effectively with and supports colleagues, fostering a positive and collaborative environment.
Being customer focus
- Having the ability to understand internal/external needs and concerns in the short to long-term and to provide sound recommendations and/or solutions. Focusing efforts on understanding, meeting, and exceeding customer needs.
Get It Done. RIGHT
- Consistently achieves high levels of results while setting standards of excellence & quality. Seizes all opportunities to in order to get the job done. Pay attention to details and pursues quality in accomplishing tasks.
Be Real
- Behave in an honest, fair, and ethical manner. Shows consistency in words and actions. Models high standards of ethics. Earns others’ trust and respect through consistent honesty and professionalism in all interactions.
Be Creative
- Ability to generate non-traditional yet practical ideas that would serve a business purpose and identify & develop new methods, approaches, systems or tools that best suit different situations and generate business results.
Learn & Teach
- Fostering learning and development culture.
- Willingness to delegate responsibility, work with others, and coach to develop their capabilities.
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