PureJewels by Bhanji Gokaldas
Sales Associate
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Company Description
PureJewels by Bhanji Gokaldas is a London-based heritage fine jewelry house rooted in generations of Indian goldsmithing tradition. The brand focuses on “Celebrating Journeys,” creating high-purity gold, diamond, and precious gemstone collections inspired by life’s diverse paths and milestones. Its design-led pieces combine cultural storytelling with meticulous jewelry engineering and traditional techniques such as die stamping, wire work, and hand finishing. PureJewels is committed to preserving enduring jewelry crafts while embracing responsible sourcing, supply chain transparency, and digital innovation, including work on Digital Product Passports. The company offers a meaningful environment for team members who value craftsmanship, heritage, and innovation in jewelry.
Role Description
This is a full-time, on-site Sales Associate role based in the London Area, United Kingdom. The Sales Associate will welcome customers, provide knowledgeable guidance on collections and materials, and support clients in finding pieces that reflect their personal journeys and occasions. Day-to-day responsibilities include:
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- Delivering an attentive in-store experience
- Managing sales transactions
- Handling customer inquiries
- Maintaining visual merchandising standards
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The role involves developing product expertise in high-purity gold, diamonds, and gemstones, supporting inventory checks, and assisting with special orders or bespoke requests. The Sales Associate will also contribute to customer relationship building, follow company procedures on responsible sourcing and documentation, and collaborate with the team to meet sales and service targets.
Qualifications
- Strong customer service and client relationship skills, with the ability to engage diverse customers in a respectful and inclusive manner.
- Sales and retail experience, preferably in jewelry, luxury goods, or a similar high-value product environment.
- Product knowledge or interest in fine jewelry, gemstones, and precious metals, with a willingness to learn about heritage craftsmanship and the brand’s collections.
- Excellent communication skills, including clear spoken English and confident interpersonal skills for in-person consultations.
- Attention to detail and accuracy in handling transactions, documentation, and inventory processes.
- Ability to work on-site, adapt to a fast-paced retail environment, and collaborate effectively with colleagues.
- Basic digital literacy, including use of point-of-sale systems and standard office or retail software.
- Prior experience in the London retail market and familiarity with responsible sourcing or ethical luxury practices is an advantage.
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