SONA FOODS LTD
Sales Business Development
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Company Description
SONA FOODS LTD is a wholesale company headquartered in the West Midlands, United Kingdom. The business operates within the food and retail sector, serving local and regional customers with a range of ethnic snacks, confectionery products. As a growing organisation, SONA FOODS LTD offers opportunities for team members to contribute to sales growth, customer relationships, and market expansion. The company values reliability, service quality, and strong business partnerships, creating an environment where motivated professionals can develop their careers.
Role Description
Sona Foods is looking for an experienced, network-driven Business Development Manager to drive new business growth and strengthen client relationships across the food, hospitality, and food service sectors. This is a performance-based role—your earnings and progression are directly tied to results delivered.
What you'll do:
- Identify, pursue, and close new business opportunities within the Indian/ ethnic food, hospitality, and food service sectors
- Leverage your own existing, verifiable relationships and contacts to generate revenue quickly
- Manage the full sales cycle from prospecting through to close
- Build and develop client relationships to support long-term growth
- Deliver against agreed revenue targets and KPIs, reviewed regularly with the founder
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What we're looking for:
- A minimum of 5 years senior sales or business development experience with a verifiable track record at named, recognised companies within food, hospitality, or food service—candidates will be asked to provide references and specifics of deals closed
- A demonstrated history of consistently hitting or exceeding sales targets
- An active, current network of relevant industry contacts you can demonstrably bring to the table
- A working understanding of operations within food/hospitality businesses—supply chain, fulfilment, or service delivery—enough to sell credibly and set realistic expectations with clients
- Comfortable being measured and rewarded primarily on results, not tenure
- Right to work in the UK (documentation required at offer stage)
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What's in it for you:
- Lower base salary paired with strong, uncapped commission—top performers earn significantly above market rate
- Clear, agreed targets with transparent tracking of performance against them
- Real autonomy to run your own pipeline
- The opportunity to shape a growing sales function, with room to grow into a more senior commercial role as targets are consistently met, including up keeping existing accounts
To apply:
Send your CV, along with a short note detailing your relevant network, recent deals closed, and the companies where this experience was gained. Shortlisted candidates will be asked for references and evidence of past performance against target as part of the process.
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