Disrupt Talent
Sales Business Development Executive
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Sales / Business Development Executive (Events)
Location: Hertford, Hertfordshire.
Hybrid, 2 days from home each week
Salary: £26,000 to £30,000 basic, plus uncapped commission. Realistic OTE £50,000+
Type: Permanent, full time
The company Forum Events has been building serious business connections for close to 30 years. Based in Hertford, they run high impact face to face Forums and Summits that bring procurement professionals and industry suppliers into the same room at the right moment.
It is a fast paced, sociable sales floor with a genuine focus on career growth. People stay because they enjoy it, and because the earning potential is real.
The Role
You will take full ownership of two to three major B2B events a year, along with the media, newsletter and digital platforms that sit alongside them. This is a proper 360 commercial role. You own the pipeline, the client relationships, the revenue and the onsite delivery.
It suits someone who wants autonomy rather than a script, and who wants their income to reflect what they bring in.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You Will Be Doing
- Owning your event revenue and hitting or beating target
- Building pipeline through proactive outreach, cold calling and targeted campaigns
- Running consultative sales calls with new and existing clients
- Developing relationships with decision makers and negotiating high value deals
- Working the CRM and the sales process properly and consistently
- Leading pre event planning, client communication and commercial delivery
- Working with internal teams so client expectations are met
- Delivering a strong onsite experience and securing a high rebook percentage
- Attending industry events to build your network and keep on top of the market
- Supporting other events across the wider portfolio when needed
What You Will Need
- At least 2 years B2B sales experience. Events, media or subscriptions is ideal but not essential
- A track record of hitting and beating revenue targets
- Confidence on the phone and the ability to build rapport quickly
- Strong negotiation, objection handling and closing skills
- Comfort managing both new business and existing accounts
- Organised, proactive, and happy owning your own pipeline
- A positive approach in a busy team environment
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Useful, but not essential:
- Running discovery calls and delivering persuasive presentations
- Hosting client meetings, virtual or in person
- Using LinkedIn and digital tools for outreach and lead generation
- Handling longer sales cycles with several decision makers involved
What You Get
- Uncapped commission, with additional earnings tied to percentage over target
- 23 days holiday plus all UK bank holidays
- Your birthday off
- Extra annual leave the longer you stay
- Clear progression through the Forum Academy
- Hybrid working, 2 days from home each week
- Monthly team incentives and rewards
- Access to the Elite Sales Achievement Club
- Company Summer and Christmas events
- Free onsite parking
Apply today and we will call you to discuss
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills