Duality Healthcare
Sales Business Development Manager
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At a Glance
Job title: Business Development Manager (Sales)
Location: Belfast head office — hybrid and field-based
Contract: Permanent, full-time
Department: Commercial Team
Reports to: Head of Business Development
Basic Salary: £40,000 – £55,000 (dependent on relevant experience)
Bonus: Up to 20% OTE, plus uncapped bonus opportunity
Benefits: Comprehensive benefits package
Apply to: recruitment@dualityhealthcare.com
About Duality Healthcare
Duality Healthcare is Northern Ireland's leading provider of private General Practice and primary care. With five clinics across NI plus a nationwide virtual GP service, we're reinventing general practice around the patient — and we're growing fast.
Our Commercial Team is central to that growth, bringing Duality's healthcare and wellbeing propositions to employers across Northern Ireland and beyond.
The Role
This is a high-impact, revenue-first role at the heart of our commercial growth strategy — a position for a driven sales professional who thrives on winning new business, building a robust pipeline and consistently delivering against ambitious revenue targets.
You'll proactively identify and pursue new corporate clients, own the full sales cycle end-to-end, and position Duality Healthcare as the partner of choice for employee healthcare and wellbeing — turning prospects into long-term, high-value accounts.
What you'll be Doing
Business development & Sales:
- Drive new business growth by proactively identifying, researching and targeting prospective corporate clients across financial services, professional services, technology and manufacturing
- Own the full sales cycle end-to-end — from outreach and discovery through to proposal, commercial negotiation and close
- Set and deliver against ambitious personal sales targets, maintaining a structured and disciplined pipeline at all times
- Present tailored health insurance and membership plan solutions to senior business stakeholders
- Pursue new lead channels — industry events, conferences, networking forums and strategic partnerships
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Account Management & Growth:
- Build and maintain strong, consultative relationships with new and existing corporate clients
- Conduct structured business reviews to drive retention, maximise upsell and cross-sell revenue, and generate client referrals
- Work collaboratively with our clinical and operations teams to ensure seamless client onboarding and service delivery
- Monitor competitor activity, market trends and legislative changes; feed insight back into product and marketing
- Maintain accurate CRM records, pipeline reporting and sales forecasts
What we're Looking for
Essential:
- Demonstrable, quantifiable track record of new business wins and revenue growth in B2B sales within health insurance, employee benefits or a relevant financial services environment — with evidence of consistently hitting or exceeding targets
- Demonstrated ability to manage complex, multi-stakeholder sales processes
- Excellent communication, presentation and negotiation skills, with the ability to engage credibly at board level
- Highly self-motivated: sets personal goals above the minimum, holds themselves accountable to results, and thrives in a high-performance, target-driven environment
- Proficiency in CRM systems (e.g. Salesforce, HubSpot) and the Microsoft Office Suite
- Strong analytical and problem-solving skills with a pragmatic, solutions-oriented mindset
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Desirable:
- Track record of selling to business owners, HR or People & Culture teams within SMEs and enterprise organisations
- Existing network of corporate contacts within target industries
- Knowledge of the UK healthcare and wellbeing market
- Relevant professional qualifications (CII, IF7, Cert PMI or equivalent)
- Previous experience working with third-party brokers, intermediaries or benefit consultants
What we Offer
- Basic salary of £40,000 – £55,000, dependent on relevant experience
- Bonus of up to 20% OTE, plus uncapped bonus opportunity
- Comprehensive benefits package
- Hybrid working between our Belfast head office and the field
- A supportive, collaborative commercial team
- Genuine potential for growth as Duality expands across Northern Ireland
How to Apply?
Send your CV and a short covering note to recruitment@dualityhealthcare.com with the subject line Business Development Manager (Sales).
Duality Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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