Adapt A Home UK
Sales Business Development Manager
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Company Description
Adapt A Home UK is dedicated to enhancing independence and comfort for individuals with limited mobility through a comprehensive range of mobility aids and patient moving and handling equipment. The company provides high-quality disability equipment supported by no-obligation advice, helping customers select the most suitable solutions for their needs. Adapt A Home UK is known for prompt, next-day installations that improve accessibility in homes and care environments. In addition to permanent solutions, the company offers wheelchairs, mobility scooters, and powerchairs for hire, giving customers flexible options to maintain mobility and quality of life.
Business Development Manager
Adapt A Home | Mobility Aids & Accessible Living Solutions
Location Reports to: Sales Director Type: Full-time, Permanent Salary: £30k start on probation. After probation basic salary at £33-£35k. OTE £45k+ with unlimited commission. Job Location: Unit 7, Ryan Dr, London, TW8 9ZB
The Role
We're looking for a proactive, relationship-driven Business Development Manager to acquire and manage B2B clients - including NHS trusts, local authorities, care home groups, housing associations, occupational therapy teams, charities, and private healthcare providers - across the UK.
This is a new-business-focused role. You'll be responsible for identifying opportunities, building relationships with key decision-makers, winning contracts and tenders, and establishing Adapt A Home as a preferred supplier for organisations that need mobility equipment, installation and maintenance services at scale.
Key Responsibilities
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New Business Development
- Identify, prospect and win new B2B clients across target sectors: NHS trusts and hospitals, local authorities/social services, care home groups, housing associations, charities, and private healthcare/OT providers
- Build and manage a strong sales pipeline from lead generation through to contract close
- Develop and execute a B2B business development strategy aligned with company growth targets, including plans for expansion beyond London & the Home Counties
Relationship & Account Management
- Build long-term relationships with procurement teams, occupational therapists, care managers, facilities managers, and other key stakeholders
- Act as the primary point of contact for new institutional clients, ensuring a smooth handover to account management/servicing teams’ post-sale
- Represent Adapt A Home at industry events, exhibitions, NHS/local authority supplier days, and networking forums
Tenders & Contracts
- Identify and respond to public sector tenders and framework opportunities (NHS Supply Chain, local authority frameworks, etc.)
- Prepare compelling proposals, quotes, and tender submissions, working with the wider team on pricing, compliance documentation, and case studies
- Negotiate contract terms, pricing structures, and service level agreements with institutional buyers
Market & Commercial Development
- Research and map target sectors and regions to prioritise business development activity
- Monitor competitor activity and market trends (e.g., stairlift, hoist, and home adaptation providers) to identify positioning opportunities
- Feed market and client insight back into product, pricing, and service development
- Support the company's approach to accreditations and approved-supplier status (e.g., council frameworks, NHS approval, Which? Trusted Trader, ISO standards) that unlock institutional business
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Reporting
- Maintain accurate records of pipeline, activity, and forecasts in the CRM
- Report regularly on new business performance, conversion rates, and revenue against targets
What We're Looking For
Essential
- Proven track record in B2B business development/sales, ideally 5+ years, with demonstrable experience winning new institutional or contract-based clients
- Experience selling into or working with the NHS, local authorities, care sector, housing associations, or healthcare/medical equipment industry
- Strong track record of hitting or exceeding new business targets
- Excellent relationship-building, negotiation, and presentation skills
- Confident preparing tender/proposal documentation and navigating procurement processes
- Self-starter, comfortable working autonomously and covering a wide geographic territory
- Full UK driving licence and willingness to travel regularly (site visits, client meetings, exhibitions)
Desirable
- Existing network of contacts within NHS procurement, adult social care, OT services, care home groups, or housing associations
- Experience in mobility equipment, healthcare equipment, assistive technology, or home adaptations/building trades
- Understanding of public sector procurement frameworks and tender processes
- Experience helping a regional business expand into new UK territories
Email your CV to marketing@24-7healthcare.co.uk.
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