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SDR Lead – Goodlord
đź“Ť Location: Flexible (either London E1, Sheffield City Centre or Lincoln City Centre) Work Arrangement: Based in office 3 days per week, working from home/remote 2 days per week (office preferred if desired)
About the Role
Goodlord is on a mission to become the gold standard platform for renting, and we’re looking for an innovative SDR Lead to build our Sales Development function from scratch.
This is a true 'blank canvas' role where you will:
- Architect the strategy
- Source the necessary tools
- Hire and mentor a brand-new team
- Shape our future pipeline of commercial talent
Below the guidance of the Head of Sales, this role is all about ultimate autonomy—designing, testing, and implementing data-driven sales processes and playbooks from the ground up.
Key aspects of the role:
- Build Your Own Function: Flexibility to design, test, and operationalise sales processes independently.
- Pioneer Sales Tech & AI: Lead in using and experimenting with forward-thinking AI tools (e.g. Clay and generative AI) to enhance outreach.
- Diverse Sales Strategies: Oversee a hybrid outbound model, blending high-touch Enterprise Account-Based Marketing (ABM) with high-volume Mid-Market strategies.
- Fast-Paced Scale-Up Culture: Grow within a dynamic environment—impacting and driving growth in the top-of-funnel pipeline from day one.
Responsibilities
The core goal of this role is mentorship. You will be tasked with building a team from scratch—primarily focusing on nurturing early-career talent.
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- Mentorship at its Core: Cultivate raw talent (graduates, school leavers, and entry-level hires) into high-performing commercial professionals.
- CRM & Automation: Deep knowledge of Salesforce, HubSpot, Outreach, and Salesloft, while staying agile in adopting new tools, especially AI-driven solutions.
- SDR Leadership: Bring your expertise in B2B SaaS Sales Development, ensuring clean pipeline growth and structuring distributed, hybrid sales strategies.
- ** Töotic Experimentation**: Experiment with cutting-edge tools and platforms to accelerate outbound engagement and refine efficiencies.
Requirements
Essential
- Early-Career Mentorship: Proven track record in coaching underperforming or inexperienced hires to build their confidence and commercial skills.
- B2B SaaS experience: Significant exposure to Sales Development in the SaaS industry (e.g. held roles as SDR Team Lead or Player-Coach).
- Builder Mindset: High adaptability to ambiguity, with a proven ability to develop order from disorder—creating successful frameworks from nothing.
- Tech-Savviness: Hands-on familiarity with CRM & sales automation platforms (e.g. Salesforce, Outreach, HubSpot), alongside a genuine enthusiasm for AI in sales.
Desirable (nice-to-haves)
- Scale-Up Experience: Comfort navigating a fast-growing, high-pressure scale-up environment.
- PropTech Awareness: Familiarity with the Property Technology (PropTech) sector, whether through past experience or interest.
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Benefits
Beyond the central mission of building Goodlord’s Sales Development pipeline, Goodlord stands out for its values and people culture. Here are some perks you'll appreciate:
- Grow with Goodlord: As a Great Place to Work™-certified company, we invest in development. You can access an annual development fund to pursue educational goals or certifications.
- Well-being Support: Offer bi-weekly mental health coaching via Sanctus.
- Generous Time Off: 25 days holiday (plus UK bank holidays), plus an additional day after every full year of employment, up to 32 days.
- Family Support: 3 months fully paid parental leave for all genders.
- Thriving Team Culture: An energetic, collaborative, and passionate team with genuine focus on ** desarrolla and community**.
What’s Next
If you’re ready to take ownership and help shape Goodlord’s future as a trusted renter platform, apply now.
A comprehensive job description is available on request.
Goodlord is committed to diversity, equity, and inclusion. As an equal opportunity employer, we welcome applicants from all backgrounds and walks of life. If anything would assist you in participating fully in our process, we’re happy to accommodate—just let us know.
⚠️ Required Pre-employment Check: All successful candidates will be subject to a thorough reference check via Experian (conducted upon offer acceptance).
We do not accept agency submissions for this role. If recruitment support is required, we utilise trusted partners we have previously worked with.
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