Chester Race Company
Sales Development Executive
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Join our team as Sales Development Executive!
Chester Race Company is seeking a driven Sales Development Executive to join our Commercial Team. Based in the heart of Chester, this permanent role focuses on generating new business through proactive sales of corporate hospitality and race sponsorship opportunities across Chester Racecourse.
Working closely with the Sales team, you'll identify and develop new commercial opportunities, build lasting client relationships, and help maximise the value of our hospitality and sponsorship packages. We're looking for a confident, target-driven sales professional with excellent communication skills, commercial awareness, and a passion for winning new business.
General Responsibilities include:
- Proactively identify and target potential brands/companies
- Generate new business via telephone, email, social media, and face-to-face networking
- Represent the company at events, forums, and client functions
- Demonstrate commercial understanding on how brands activate sponsorship
- Research prospect needs and tailor proposals that deliver measurable outcomes
- Nurture and progress relationships through regular communication and follow-up
- Collaborate with the Commercial Team to grow the pipeline and achieve quarterly revenue targets
- Increase profitability through Hospitality, Sponsorship, and wider commercial sales
- Provide data insights to support lead generation and development activity
- Maintain accurate CRM records (HubSpot preferred) and log all communications
- Prepare and analyse sales pipeline reports for management review
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Essential criteria:
- A minimum of 2-3 years professional experience in sales, business development, or commercial roles
- Experience in sponsorship, partnerships, or marketing-led sales
- Proven experience making outbound business-to-business sales calls
- Proven ability to identify and engage brands for activation opportunities
- Experience attending networking events and building business relationships
- Proficient in MS Office (Excel, Word, Outlook, PowerPoint)
Desirable criteria:
- Experience with HubSpot CRM
- A Business, Marketing, or related degree
About Chester Race Company:
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Chester Race Company Ltd is one of the North West’s best-known and most-admired brands. It is an evolving organisation with a broad portfolio but retaining Horseracing at its core. The Company operates three racecourses, Chester, Bangor-on-Dee and Musselburgh, in Scotland. At Chester, we also own and operate - a hotel, a vibrant pub and have other property interests in the city. Not to mention our in-house caterers, Horseradish and our staffing brand – Thyme People. With that much diversity in our business, no two days are the same.
What we offer:
CRC offer a great selection of benefits, from Race Day tickets to enhanced pension contributions.
- Salary: £28,000 - £30,000 per annum
- Hours of work: 37.5 hours per week, Monday to Friday.
CRC is an event company; you will be required to work some weekends and evenings. Any work beyond the contracted hours will be eligible for time off in lieu. CRC has a flexible approach to working hours, which should be agreed with your line manager.
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