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Who is Heidi?
Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.
We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.
Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.
Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.
The Role
We are looking for an enthusiastic, driven, and proactive Sales Development Representative (SDR) to join our expanding UK sales team. As a key member of our commercial team, you will play a crucial role in sourcing and qualifying leads, initiating outreach, and scheduling high-value conversations for our SMB Account Executives. Your goal will be to create meaningful connections with healthcare practices and hospital groups, facilitating our mission to win across the UK market.
This role requires a proactive mindset, excellent communication skills, and the ability to thrive in a high-growth startup environment. You will become an expert in engaging healthcare stakeholders, driving new opportunities, and contributing directly to the sales pipeline.
What You’ll Do
- Identify, research, and prospect potential SMB customers (small to medium-sized practices and hospital groups).
- Execute outbound campaigns using a mix of calls, emails, social selling, and product-led signals to qualify leads.
- Schedule high-quality meetings and product demonstrations for Account Executives, ensuring smooth handoff of qualified opportunities.
- Maintain accurate records in HubSpot CRM, manage and optimise sales pipelines, and consistently meet targets for qualified leads generated.
- Collaborate closely with Account Executives, Marketing, Product, Operations, and Customer Success teams to streamline sales strategies and market positioning.
- Stay updated on market trends, competitor activities, and evolving customer needs to identify new opportunities.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What We Will Look For
- 1-2 years of experience in a sales or business development role, ideally in SaaS, healthcare, or related fields (not essential but preferred).
- Proven success in generating leads, qualifying prospects, and managing high-volume outreach campaigns.
- Exceptional communication and interpersonal skills, able to quickly build rapport and articulate the value of Heidi’s AI-driven healthcare solutions.
- Highly organised, disciplined, and results-oriented with a strong ability to manage and prioritise multiple tasks simultaneously.
- Comfortable working independently in a dynamic, fast-paced startup environment with a high degree of accountability.
- Eager to learn, adaptable, and excited about professional growth opportunities.
Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships, we want to hear from you.
What do we believe in?
- Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.
- Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.
- Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.
- Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.


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Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.
Why you will flourish with us 🚀?
- Unmatched impact. The opportunity to fast track your startup career and the rare chance to help shape and redefine what healthcare looks like.
- Real product momentum. We’re not trying to generate interest, we’re channeling it.
- Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.
- Work alongside world-class talent. Learn from some of the best engineers and creatives, joining a diverse team.
- Growth and balance. Enjoy a £500 personal development budget, dedicated wellness days, and your birthday off to recharge.
Heidi’s commitment to Diversity, Equity and Inclusion
Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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