Venatrix
Sales Development Representative
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Job Title: Sales Development Representative (SDR)
Salary: £30,000 + £10,000 OTE
Location: Newcastle
About Us
We deliver award-winning payroll and HR solutions to over 1,000 clients and are now entering an exciting phase of growth, with a target to scale revenue from £20M to £40M over the next three years.
Our approach to sales is modern and data-driven. We use market insights, buying signals and AI-powered tools to help our teams work smarter, identify high-value opportunities and engage the right decision-makers.
The Role
As a Sales Development Representative, you will play a critical role in driving pipeline growth across new business and existing accounts. This is a phone-led role where success comes from building genuine conversations and creating high-quality sales opportunities.
You will work across a balanced mix of inbound lead qualification, outbound prospecting and account expansion, helping to evolve our go-to-market strategy from a historically inbound-led model.
This role reports to the Head of Rev Ops and is based in Newcastle, with a minimum expectation of three days per week in the office.
What You Will Do
- Generate new business opportunities through outbound prospecting across phone, email and LinkedIn
- Qualify inbound leads and convert marketing interest into sales-ready opportunities
- Identify upsell and cross-sell opportunities within existing customer accounts
- Research target accounts, map stakeholders and engage key decision-makers
- Build and manage a consistent pipeline of qualified opportunities
- Collaborate with Sales and Marketing to refine messaging and targeting
- Maintain accurate CRM records and consistently hit activity and pipeline targets
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Targets and Performance
- Target of 12 qualified opportunities per month
- High-performance benchmark of 17 to 19 opportunities, based on current team performance from inbound activity
- Accelerators in place for exceeding targets, including enhanced commission at higher performance levels
Team and Growth
- Current team of 2 SDRs and 6 Account Executives
- Role split across inbound, outbound and account expansion, initially balanced and evolving based on individual strengths
- Planned team expansion aligned with growth strategy, with increasing specialisation over time
- Typical progression path to Account Executive within 18 to 24 months, dependent on performance
What You Will Bring
- Confidence in outbound sales, particularly cold calling and proactive outreach
- Strong communication skills and the ability to build rapport quickly
- High emotional intelligence and natural conversational ability
- A competitive and target-driven mindset with resilience and consistency
- Curiosity and commercial awareness to identify new opportunities
- A data-driven approach to prioritising activity and improving performance
- Experience with CRM systems or sales tools such as HubSpot or Cognism is beneficial but not essential
- A team-first mindset with a desire to grow in a fast-paced environment
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Technology
- HubSpot CRM
- Cognism
- Sales enablement tools
- Emerging AI-driven workflow and sales signal systems
Compensation and Benefits
- Base salary of £30,000
- Uncapped commission with £10,000 on-target earnings paid monthly
- Accelerators for overperformance, including double commission potential
- Hybrid working with a minimum of three days per week in the Newcastle office
- 25 days holiday plus bank holidays
- Pension scheme
- Ongoing sales training, coaching and development
- Access to modern sales tools and technology
- A collaborative, high-performance environment with clear progression opportunities
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