Via
Sales Development Representative
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Base salary: £38,000–£40,000
OTE: £55,000–£60,000
Location: London, SE1
Working arrangement: Hybrid – minimum 1 day per week in the office
Start date: ASAP, ideally by the end of October
Full-time | Permanent
About the opportunity
Via is partnering with a growing B2B SaaS business to recruit a Sales Development Representative for its London team.
This is a great opportunity for someone with around 1+ years of sales or customer-facing experience who wants to build a career in SaaS sales.
Unlike many SDR roles, this position is heavily inbound-focused – around 80% inbound and 20% outbound. You'll speak with prospective customers who have already shown an interest in the product, understand what they're looking for, qualify the opportunity and book high-quality demos for the wider sales team.
You'll also carry out targeted outbound prospecting, giving you experience across the full early-stage B2B sales process.
Previous SaaS experience isn't essential. If you've worked in sales, recruitment, telesales, business development or another target-driven customer-facing role and you're confident speaking with business decision-makers, we'd be interested in hearing from you.
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What you'll be doing
- Respond to inbound enquiries from prospective customers
- Run structured discovery and qualification calls
- Understand prospects' challenges, requirements and buying intentions
- Qualify opportunities against defined customer criteria
- Book qualified product demos for the sales team
- Build and manage a healthy pipeline of sales opportunities
- Nurture prospects who aren't yet ready to buy
- Carry out targeted outbound prospecting by phone, email and social channels
- Research potential customers and decision-makers
- Build relationships with prospects through personalised communication
- Work closely with Sales Consultants to hand over qualified opportunities
- Keep CRM records accurate and up to date
- Track activity, conversion rates and other sales KPIs
- Identify ways to improve qualification and outreach performance
- Learn the software and confidently explain its value to prospective customers
- Occasionally support demos, events and conferences
What we're looking for
You'll ideally have:
- 1+ years' experience in sales, SDR/BDR, business development or a target-driven customer-facing role
- A track record of achieving targets or KPIs
- Confidence speaking with prospective customers over the phone
- Strong questioning, listening and discovery skills
- Excellent written and verbal communication
- Confidence engaging with business owners, managers and other decision-makers
- A commercial and results-driven mindset
- Strong organisation and time-management skills
- Confidence working towards activity and performance targets
- The ability to learn and explain software products
- A proactive approach and willingness to develop your sales skills
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Previous experience within SaaS or technology sales would be useful, but isn't essential. Candidates from recruitment, telesales, lead generation, inside sales, account management and other target-driven B2B environments are also encouraged to apply.
Experience using Salesforce, HubSpot or another CRM would be beneficial.
A university degree is preferred but not required.
Why apply?
- £38,000–£40,000 base salary
- £55,000–£60,000 OTE
- Commission paid on demos
- Commission paid monthly
- Predominantly inbound role – approximately 80% inbound / 20% outbound
- Hybrid working with only 1 required office day per week
- Free lunches
- Direct exposure to the Head of Sales
- Develop experience within B2B SaaS
- Build strong discovery, qualification and pipeline-generation skills
- Clear opportunity to develop a longer-term career in software sales
If you're commercially driven, confident speaking with prospective customers and looking to develop your career in B2B SaaS sales, we'd like to hear from you.
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