UniFida
Sales Development Representative
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Part-time: Two days per week
Location: Flexible / remote, with occasional meetings as required
Potential to grow: This role may develop into a full-time position as UniFida’s ABM programme progresses, although this cannot be guaranteed.
About UniFida
UniFida helps larger organisations understand and improve the return they achieve from marketing media investment. We work with companies spending upwards of per year on media, providing services focused on marketing measurement, media effectiveness, attribution and return on investment.
We are building a targeted account-based marketing programme aimed at senior decision-makers in selected organisations.
The role
We are looking for an organised and commercially minded SDR to support UniFida’s lead-generation and nurture activity.
This is a structured outreach role, not a list-building exercise. Target companies and individuals have already been researched. You will use agreed communication plans, prepared copy and coordinated messaging to engage prospects across email, LinkedIn and direct mail.
Working closely with UniFida’s leadership, ABM consultant and agency, you will manage communications in Zoho CRM, respond to prospect interest, organise newsletters and webinars, and nurture leads until they are ready to be handed over to the sales team.
Key responsibilities
- Manage and maintain prospect, company and campaign data in Zoho CRM.
- Execute agreed communication cadences across email, LinkedIn and direct mail.
- Keep outreach activity accurate, timely and fully recorded.
- Use approved messaging and available account research to personalise communications appropriately.
- Monitor responses and manage prospect enquiries professionally and promptly.
- Qualify early interest and book meetings for UniFida’s sales team where appropriate.
- Nurture prospects who are not yet ready for sales contact through relevant follow-up activity.
- Organise newsletters, webinars and related follow-up communications.
- Coordinate with UniFida’s ABM consultant and agency to ensure campaigns are delivered as planned.
- Track engagement, outcomes and campaign progress, and provide practical feedback on what is working.
- Maintain good data quality and compliance with UK GDPR and other relevant communication requirements.
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What success looks like
Success in the role will be shown by:
- Reliable execution of agreed outreach plans.
- Accurate and current CRM records.
- Prompt, professional handling of responses.
- Strong attendance and engagement for newsletters and webinars.
- A growing pipeline of qualified, engaged prospects within target accounts.
- Clear handover of sales-ready opportunities to the UniFida team.
- Useful insight into campaign performance, objections and next steps.
Essential experience and skills
- Excellent written English and professional communication skills.
- Strong organisation, attention to detail and ability to manage follow-up reliably.
- Comfortable working independently for a small specialist business while collaborating closely with external partners.
- Able to handle early-stage commercial conversations intelligently, without being overly scripted or aggressive.
- Good understanding of professional services, B2B sales or complex buying environments.
- Competence with Microsoft Office or Google Workspace, spreadsheets and webinar or event administration tools.
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Desirable experience
- Familiarity with account-based marketing or named-account campaigns.
- Interest in marketing, media, advertising, analytics, attribution or marketing effectiveness.
- Experience engaging senior stakeholders such as CMOs, marketing directors, media leaders, insight leaders or finance decision-makers.
- Experience with CRM, campaign management, LinkedIn Sales Navigator, webinar platforms or direct-mail coordination.
- Awareness of UK GDPR and PECR requirements for B2B outreach.
Personal qualities
- Methodical, dependable and proactive.
- Commercially curious and interested in how organisations make marketing investment decisions.
- Professional, tactful and confident in written interaction with senior people.
- Able to work to an agreed plan while using judgement to prioritise follow-up and opportunities.
- Interested in improving processes, campaign performance and data quality over time.
Hours and terms
This is initially a part-time role for two days per week, with flexibility around how hours are arranged by agreement. The appointment may be employed, freelance or contract-based, depending on the preferred arrangement and candidate circumstances.
There may be an opportunity for the role to increase in scope and hours, potentially becoming full time, as UniFida’s ABM programme develops. However, this should be viewed as a possibility rather than a commitment.
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