Certus Recruitment Group
Sales Development Representative
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Sales Development Representative (SDR)
London (Hybrid – 4 Days Office / Friday WFH)
£27.5k Base + Commission | £33k OTE (Year 1)
A high-performing and fast-growing commercial business is looking for a Sales Development Representative (SDR) to join its London-based team.
This is a genuine launchpad into B2B sales—offering structured training, real deal exposure, and a clear, performance-driven path into Business Development and Account Executive roles. You’ll sit at the front of the revenue engine, directly influencing pipeline and growth.
The Role
As an SDR, you’ll be responsible for creating new opportunities and feeding the sales pipeline through high-quality outbound activity.
This is not a “script and dial” environment. You’ll be encouraged to think commercially, have intelligent conversations, and add real value from day one.
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- Execute high-volume outbound activity (circa 80–100 calls per day)
- Engage prospects in natural, insight-led conversations
- Identify key triggers such as lease events, timelines, and decision-makers
- Qualify opportunities and hand over warm leads to senior BD colleagues
- Build and manage your own early-stage pipeline
- Maintain accurate CRM data and activity tracking (Pipedrive)
- Work from high-quality, curated data across key markets
- Collaborate with senior team members on live opportunities
Training & Development
You’ll be joining a genuinely supportive, coaching-led environment where development is taken seriously.
- Daily exposure to experienced Business Development professionals
- Live call coaching and real-time feedback
- Shadowing on active deals and prospecting sessions
- Regular pipeline reviews, team sessions, and business updates
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What They’re Looking For
- Recent graduate or 6 months’ experience in a BDR/SDR role
- Confident communicator, comfortable engaging senior stakeholders
- Resilient and motivated in a high-activity environment
- Curious, commercially aware, and eager to learn
- Strong work ethic with a proactive mindset
- Coachable and open to feedback
Why This Role
- Clear, merit-based progression into closing roles
- Strong earning potential as you advance
- High-performance, team-driven culture
- Real exposure to deals from day one
- Modern sales stack: Aircall, Pipedrive, Cognism, Lusha
About Certus Recruitment
Certus Recruitment is a specialist consultancy delivering sales, marketing, and technology talent across the UK, Europe, North America, and Australia.
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