Informa Group Plc.
Sales Development Representative
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Company Description
Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?
At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.
We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.
About Informa TechTarget
Informa TechTarget (Nasdaq: TTGT) informs, influences, and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.
With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:
- Trusted information that shapes the industry and informs investment
- Intelligence and advice that guides and influences strategy
- Advertising that grows reputation and establishes thought leadership
- Custom content that engages and prompts action
- Intent and demand generation that more precisely targets and converts
Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.
For more information, visit informatechtarget.com and follow us on LinkedIn.
Job Description
This role is based in our 240 Blackfriars Rd office.
As a Sales Development Representative (SDR) at Informa TechTarget, you will play a pivotal role in driving our growth by sourcing meetings that lead to content marketing programs in partnership with some of the world’s largest brands. You will be the front line, introducing our content strategy and development expertise to both existing clients and new prospects. Your focus will be on generating opportunities and building a strong pipeline for the TechTarget Account Executives through various channels such as phone, email, and LinkedIn.
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Key Responsibilities:
- Research, source, and secure leads to build a robust pipeline for Account Directors.
- Make outbound sales calls within an assigned territory to generate qualified leads and set sales appointments.
- Leverage email and social media tools for inbound prospect development, engaging target prospects and presenting high-level value propositions.
- Participate actively in weekly meetings to recognize achievements, exchange insights, and collaborate with the team to overcome challenges.
- Manage and update prospecting status and activities via CRM (Salesforce.com).
- Develop a deep understanding of how content marketing programs unlock value for TechTarget’s customers by seeking out innovative approaches and best practices.
- Work closely with Account Executives to align on opportunities and drive revenue growth.
- Collaborate with internal teams to ensure seamless execution of sales processes and strategies.
Qualifications
- A self-starter who embraces a growth mindset, proactively taking initiative, seeking continuous improvement, and viewing challenges as opportunities for personal and professional growth.
- Strong ability to generate leads, build relationships, and set meetings through proactive outreach.
- Comfortable making outbound sales calls, and skilled at engaging prospects via email and LinkedIn.
- Proficiency with CRM tools (Salesforce.com or similar) and sales prospecting software.
- Excellent communication and interpersonal skills, with the ability to present complex solutions in a clear and compelling manner.
- Ability to meet and exceed monthly pipeline goals while maintaining a strong sense of accountability and teamwork.
- A passion for learning and developing expertise in content marketing and sales strategies.
- Self-driven, motivated, and results-oriented with a track record of achieving sales targets.
Additional Information
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
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Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
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