Capsa
Sales Development Representative
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The AI Operating System for Private Capital
Capsa
Private capital funds have to find potential investments, research and analyse them thoroughly, monitor them over time, drive improvements, and decide when to buy and sell. They've got to see through the marketing. They've got to outbid the competition. And they've got to learn from every deal they do. Historically, these processes have run on people, we are building the AI Operating System that will run them in the future.
We're focused, ambitious, and obsessed with building a category-defining company. In the last 12 months we've grown ARR 15x, achieved product–market fit with leading multi-billion-dollar PE firms, and expanded across the US, UK, and Europe. Now we're doubling down: we've raised a large Series A from top-tier VC investors to scale the team. We're hiring hyper-talented people who want to work at the forefront of AI and revolutionise an industry.
At a glance
- Role: Sales Development Representative
- Location: London, UK (Hybrid, in-person 4 days per week)
- Team: Go-to-Market
- Compensation: Top of market. Competitive base + OTE
The role
Take what you already know about private capital, or about selling AI, into a category-defining AI company. A fast track to closing your own enterprise deals.
You'll generate qualified pipeline into the most renowned firms in private capital, working directly alongside enterprise AEs and the CRO. Whether you've sold into the industry, worked inside a PE firm, or come from an adjacent AI vendor, you bring context most SDRs don't have, and the job is to point that context at a product these firms actually want.
This isn't a holding pen. We hire SDRs who want to be running their own cycles as soon as they're ready, and we promote against performance, not tenure. Strong execution is the fast track to an AE seat at a high-growth AI company, selling alongside experienced enterprise sellers who'll teach you the trade.
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Only hits
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The opportunity
- Generate qualified pipeline into named private capital accounts. Cold outbound across email, phone, LinkedIn, events. You own the top of the funnel into your AE's territory.
- Open doors a typical SDR can't. You bring industry context, relationships, or product credibility most outbound teams don't have. Use whichever lever you have.
- Partner closely with your AE. Account strategy, multi-threading, sequencing. You're a team of two attacking a book together, not a solo activity engine.
- Run discovery on the first calls you book. Qualify hard, set the AE up for a clean second meeting, and learn the muscle of running a cycle.
- Use AI in your own work. Research, personalisation, outreach, follow-up. The expectation is that you compound your output, not just do the same job faster.
- Feed signal back into the GTM function. What's landing, what's not, which segments are heating up. Your voice in the room matters.
- Earn the AE seat. Hit your number, demonstrate cycle-running ability, and move into a closing role. No fixed timeline. Pace is set by performance.
Track record
A background that gets you up to speed fast. Three profiles we're hunting for:
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(i) sellers with SDR/BDR experience at a software, data, research, or technology vendor into private capital;
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(ii) people who have worked inside a PE firm and want to move into an AI company;
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(iii) sellers at adjacent AI firms ready to bring that experience to a vertical they care about.
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Excellent academic track record. Bachelor's or Master's in a relevant field, ideally from a top university.
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Demonstrable top performance. Consistent over-attainment, ranked top of your cohort, references that don't need rehearsing. If you weren't the best in the room, that's a flag.
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A genuine point of view on the industry. You can hold a conversation about how PE firms make decisions, what's changing in the market, and why AI matters for the work they do.
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A network you'll bring with you. Relationships from your existing book, or from your time inside the industry, that you can warm up on day one. The right candidate is sitting on contacts at firms we want to be selling to.
Get help with your application
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How you operate
- Low ego, high ownership. You want to be part of building something that matters more than you want a title that says so.
- Hungry and resilient. Start-up pace is the appeal, not the trade-off. Rejection doesn't slow you down.
- Bias for action over planning theatre. You move with incomplete information and adjust as you go.
- Genuinely curious about AI. Using it, breaking it, building it into how you work.
If this opportunity excites you
We'd like to meet you. Initial conversations are direct and substantive, going deep on the work, the team, and what you'd own in the first six months.
Capsa provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
Capsa is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.
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