Leading Education
Sales Development Representative
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Sales Development Representative (SDR)
Salary: £500–£1000 per month (depending on experience)
Reporting to: Business Development Manager
About Leading Education
Leading Education helps ambitious students gain places at world-class universities including Oxford, Cambridge, Imperial College London, and other leading institutions. We work with schools and education agencies across the UK and internationally, providing premium admissions support through expert tuition programmes and an AI-powered preparation platform. Our mission is simple: to help talented students access the very best universities in the world.
Why This Role Matters
Leading Education has reached an exciting stage in its growth. Over the past eight years, we have built exceptional tuition programmes, established partnerships with schools around the world, and developed an AI-powered admissions platform. We know our products work. Our challenge is no longer building them—it's introducing them to more schools and education agencies. As our Sales Development Representative, you will be responsible for creating the opportunities that fuel our growth. Every new partnership begins with somebody finding the right organization, making the first call, or sending the first email. Without a steady pipeline of qualified leads, we cannot continue to grow. This role sits at the heart of our commercial team.
What Exceptional Looks Like
The people who thrive in this role are naturally persistent and genuinely enjoy the process of finding opportunities. They don't get discouraged when they can't reach the right person first time—they simply try another route. They take pride in building organized prospect lists, writing thoughtful outreach emails, and making confident phone calls.
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Exceptional SDRs understand that every meeting booked could become a long-term school or agency partnership that helps hundreds of students. They are motivated by steady progress, enjoy ticking things off, and take real satisfaction from seeing a calendar full of meetings that they created.
The Role
Research prospective schools and agencies, build targeted outreach campaigns, contact decision-makers by email and phone, qualify opportunities, and arrange meetings for the sales team.
Key Responsibilities
- Research schools and education agencies that are a strong fit for our services.
- Manually source and verify contact details for careers advisers and other decision-makers.
- Build and manage mail merges, email campaigns, and follow-up sequences.
- Cold call prospective partners to introduce Leading Education and arrange meetings.
- Qualify prospects before handing them to the sales team.
- Maintain accurate CRM records.
- Work closely with the sales team to improve outreach and lead quality.
Who We're Looking For
- Excellent at organizing data and running mail merge campaigns.
- Persistent, methodical, and resilient.
- Enjoys speaking to new people on the phone.
- Able to build rapport quickly and convert conversations into meetings.
- Strong written and spoken English.
- Self-motivated and target-driven.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What Success Looks Like
- Book around 5 qualified meetings each week.
- Build a database of 600+ verified prospect email addresses during your first month.
- Maintain excellent CRM records and consistent follow-up.
- Become a reliable source of high-quality opportunities for the sales team.
Why You'll Enjoy Working Here
- Help students achieve their dream of studying at universities like Oxford and Cambridge.
- Join a rapidly growing company with proven products and ambitious plans.
- Work in a small, friendly international team where your ideas matter.
- Enjoy genuine ownership rather than simply following scripts.
- We're a small team taking on much larger competitors—we like to think of ourselves as the pirates taking on the navy.
- Clear progression into Business Development, Partnerships, or Sales.
What We Offer
- £1,000–£1,500 per month depending on experience.
- Training in B2B sales, prospecting, and partnership development.
- Performance-based progression.
- Supportive, entrepreneurial culture.
How We Hire
Please send us:
- Your CV.
- A short email (1–2 paragraphs) explaining why you think you would be a great fit.
- Examples of measurable achievements from previous roles, such as meetings booked, leads generated, sales achieved, or campaign performance.
Shortlisted candidates will be invited to interview.
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Jessica, London
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