• Qualification and Meeting Creation
  Qualify prospects using Sandler principles — pain, impact, decision process, timing, authority and next step.
  Separate genuine interest from curiosity — understand the problem, the cost of inaction and who owns the decision.
  Book the right next step — discovery call, workshop, Pathfinder discussion, assessment or specialist introduction.
  Hand over every meeting with business context, named stakeholders, qualification notes, source and an agreed agenda.
  Create momentum and hand over — don't solution-scope, design or close.

• Existing-Base Expansion Support
  Support existing-base expansion where there is a clear trigger — whitespace, renewal, service gap or strategic campaign.
  Work with Account Management to identify new contacts and buying groups within existing accounts relevant to BCN’s growth areas.
  Re-engage cold or dormant opportunities where timing, budget or priorities have shifted.
  Keep light-touch contact with relevant lost opportunities to spot re-entry points — without blurring account ownership.
  Keep existing-base support to ~20% of focus; the majority of effort is net-new.

• Dynamics CRM Discipline and Handover Quality
  Maintain CRM hygiene in Dynamics: activity logging, lead status, source tagging, qualification notes and handover outcomes.
  Attribute all SDR-sourced or influenced opportunities to the correct campaign, sector, solution area and sales owner.
  Write concise handover notes so the next conversation starts with context — not a cold briefing.
  Track rejected and poorly converting meetings to sharpen qualification and targeting.
  Use Dynamics data to show Marketing and Sales which campaigns, sectors and messages are generating real conversations.

• Sales, Marketing and Partner Alignment
  Agree campaign priorities, lead routing, SLAs and nurture return paths with Marketing.
  Align with New Business Sales on target accounts, ICP fit, qualification standards and meeting acceptance criteria.
  Understand partner campaigns, funded offers and technical propositions well enough to open credible commercial conversations.
  Feed back regularly on message resonance, objections, competitor references and market themes.
  Report into weekly and monthly sales cadence: pipeline creation, meetings, conversion trends and blockers.

Person, Skills & Experience:

• Proven experience in an SDR, BDR, demand generation, inside sales or early-stage new business role within B2B technology, managed services, SaaS, cloud, cybersecurity, Microsoft partner or IT services environment.
• Confident prospecting capability across phone, email and LinkedIn, with the judgement to tailor approach by account, persona, trigger and level of intent.
• Strong commercial curiosity: able to uncover business pain, impact, decision process, authority, timing and next step without overcomplicating early-stage qualification.
• Understanding of marketing-to-sales handover processes, campaign attribution, lead scoring, ABM-lite motions and nurture programmes.
• Experience working from campaign leads, events, webinars, partner referrals, intent data or target-account lists and converting engagement into meetings.
• Excellent written and verbal communication, with the ability to create concise, relevant and professional outreach messages for senior business and IT stakeholders.
• Strong organisation and CRM discipline, with experience using Dynamics 365 or a similar CRM to manage leads, activities, outcomes and pipeline attribution.
• Comfortable working independently, prioritising workload, managing follow-up cadence and maintaining momentum across multiple campaigns and account lists.
• Resilience, coachability and confidence to handle rejection, objections and ambiguity in a professional way.

Nice to haves

• Experience selling into UK mid-market organisations across sectors such as legal, financial services, professional services, manufacturing, logistics, healthcare or similar.
• Understanding of Microsoft cloud propositions, including Microsoft 365, Azure, Security, Power Platform, Copilot, Data & AI or managed services.
• Familiarity with Sandler, MEDDICC or similar qualification and sales methodologies.
• Experience using sales intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, intent data platforms or AI-assisted research tools.

Why BCN?

• The opportunity to shape your own future with industry-leading training and development, with access to our BCN Academy.
• Competitive salary with the ability to progress.
• 23-days holiday allowance, increasing with length of service, plus bank holidays, an extra day off on your birthday and the option to buy more!
• Company pension scheme.
• 2 paid leave days per year to volunteer and support your local community – if it matters to you it matters to us.
• Health cash plan with free access to a confidential Employee Assistance Programme (EAP) supporting bereavement, financial, health and wellbeing, and much more.
• Life assurance.
• Cycle to work scheme, electric vehicle scheme, home and tech scheme, and retail discounts.
• Balancing work, life, and fitness can be challenging, so we offer a free on-site gym at our Manchester and Leeds locations to make it easier to stay active.
• Long service recognition to celebrate all the milestones.
• Beer (or soft drinks) and Pizza at the end of month, dress down every day, social events such as Summer BBQ, Christmas party and lots more!