apryl (acq. by Progyny)
Sales Development Representative (m/f/x)
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About Us
We’re Progyny Global, part of the Progyny Inc family.
Our shared mission? To make fertility and family-forming care accessible everywhere, breaking down barriers so that anyone can start a family, no matter where they are. With Progyny's support, we're set to amplify our impact globally, reaching more individuals and families than ever before.
About the Role
We are seeking a motivated, organised, and target-driven Sales Development Representative (SDR) to join our commercial team. In this role, you will drive top-of-funnel activity, build our pipeline, and support our global expansion by identifying and engaging qualified mid-market and enterprise prospects. This is an outbound-focused role, with responsibility for qualifying potential clients and booking high-quality meetings for the wider Sales team.
The ideal candidate is proactive, enthusiastic, and eager to learn. This role is suitable for you if you are someone who thrives in a fast-paced environment, enjoys interacting with prospects, and is motivated by contributing to a high-performing team. This role offers strong career growth potential and serves as a springboard into more senior commercial positions within the organisation.
Tasks
Pipeline Generation
- Generate qualified pipeline through proactive outbound outreach across multiple channels (email, phone, LinkedIn).
- Manage and respond to inbound enquiries in a professional and timely manner.
- Identify new business opportunities aligned with our ideal client profile.
- Thoroughly qualify leads using strategic questioning and active listening to uncover needs, pain points, and buying signals.
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Meeting Generation and Sales Collaboration
- Partner closely with Sales Leadership to support top-of-funnel targets and strategic outreach efforts.
- Book high-quality meetings in line with weekly, monthly, and quarterly KPIs.
- Communicate clearly and confidently about customer challenges and Progyny Global’s value proposition.
- Build strong rapport with prospects through thoughtful, well-organised interactions.
CRM Management & Cross-Functional Coordination
- Maintain excellent CRM hygiene by ensuring all activities, conversations, and lead progression are recorded accurately.
- Collaborate cross-functionally to nurture leads and share insights that support continuous improvement in campaign performance.
Requirements
Experience & Qualifications
- At least 2 years of experience in a SDR role.
- Minimum of 3 years of professional experience overall (internships and part-time roles count).
- Experience in outbound SDR/BDR roles preferred.
- BA, BS, or Master’s degree in Business Administration, Life Sciences or an equivalent field.
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Skills & Strengths
- Strong interpersonal skills with the ability to build rapport quickly.
- Highly organised with excellent time-management abilities.
- Confident communicator with strong written and verbal communication skills.
- Resilient, persistent, and able to remain positive in the face of rejection.
- Self-starter with an entrepreneurial mindset and eagerness to learn.
- Team player who thrives in a collaborative environment and can take accountability and direction effectively.
Benefits
- 💰 Competitive salary: Annual gross base salary range: From 33000 – 38000 GBP (based on experience)
- 🍼 Access to the Progyny Global platform + GBP 4400 family-building benefit
- 📅 Hybrid working model with 3 days/week in our co-working space in London
- 🧘 1:1 mental health sessions & wellness support via Nilo Health
- 🚲 Mobility allowance
- 💪 Gym allowance
- ✈️ 24 days remote work from anywhere
- 🌈 Inclusive, mission-driven culture built on care, collaboration, and innovation
We believe in equal opportunities. We celebrate diversity and are committed to creating an inclusive environment for all team members.
If you're passionate about helping others and want to make a difference in people's fertility and family-forming journeys, we encourage you to apply and join our mission at Progyny Global.
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