Caramel Talent
Sales Development Representative (SDR) - SaaS
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Overview
New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business.
The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand. The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology.
Importantly: this is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team.
The Role
As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team.
You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially. The business is implementing more targeted lead generation and segmentation-led campaigns, and you’ll play a key role in converting this activity into qualified pipeline.
This role suits someone who enjoys responsibility, works with strong pace and follow-through, and likes being measured on outcomes.
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Responsibilities
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Lead Qualification & Pipeline Development
- Qualify inbound and campaign-driven leads (often early-stage opportunities, not always quote-ready)
- Conduct structured discovery and qualification calls
- Build a clear understanding of prospect needs, buyer intent, and next steps
- Maintain strong CRM standards, ensuring all activity and notes are accurately captured
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Meeting Booking & Sales Enablement
- Book qualified meetings for the Business Development Managers
- Ensure handovers are commercially useful (context, needs, timelines, decision-makers, fit)
- Support follow-up and re-engagement of warm prospects
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Outbound Prospecting & Opportunity Creation
- Identify new opportunities using modern enrichment and sequencing tools
- Run outbound sequences and proactive call/email outreach
- Use campaign insight and data to prioritise the right accounts and contacts
- Maintain consistent outreach activity to build reliable meeting output
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Tools & CRM Ownership
- Operate day-to-day within HubSpot (this is core to the role)
- Use enrichment/data tools (e.g., platforms similar to ZoomInfo) to source and build prospect lists
- Collaborate with marketing on targeted outreach aligned to live campaigns
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Requirements
- Experience in an SDR/BDR role or similar commercial position
- Confidence running discovery / qualification calls and booking meetings
- Comfortable working in a target-led environment (meetings booked and pipeline contribution)
- Strong organisational skills and reliable follow-through
- Confident using HubSpot or another CRM (Apollo experience also welcomed)
- Clear, professional communication style (written + verbal)
- Resilient and proactive — comfortable with outreach, objections and consistent activity
- Motivated by progression and development (with interest in moving into BD over time)
Location and Hours
- Hybrid: 3 days per week in office
- Location: Wrexham (approx. 15–20 minutes from Chester)
- Hours: Flexitime, with core hours from 9:30am onwards
Salary
£26,000 - £35,000 basic plus bonus (- c.£10k uncapped)
Benefits
- Hybrid working + flexitime
- Hands-on training, coaching and shadowing
- On-site chef / restaurant-quality lunches provided
- Annual leave 25-30 days depending on length of service
- Sports and fitness allowance
- Private Health Insurance after 3 months
- Pension – after 3 months 5% of salary from company and 5% employee contribution
- Life Insurance – after 3 months (4 times salary)
- Free car parking
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