Mipa Paints Limited
Sales Development Specialist
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Company Description
Mipa Paints Limited is a leading UK manufacturer and distributor of high-quality paints, coatings, and varnishes for the automotive, industrial, and defence sectors. Based in Havant, Hampshire, the company provides nationwide sales support, technical training, and comprehensive warehouse and logistics services. Teams of technicians, regional sales specialists, and business development professionals work directly with customers to offer coating system advice, product selection support, and tailored technical guidance across refinishing, industrial, aerosols, non-paint essentials, and wood coatings.
Mipa Paints is part of the global MIPA SE group, one of the world’s largest family-owned paint and coatings companies, known for its focus on professional coating systems. The company is an ISO 9001 accredited member of the British Coatings Federation and operates to high quality and service standards.
Role Description
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The Sales Specialist is a full-time remote role responsible for developing and managing relationships with customers across Mipa Paints’ core sectors. This role involves:
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- Identifying new business opportunities
- Conducting virtual and on-site sales presentations where required
- Providing technical product guidance to support customer decisions
The Sales Specialist will respond to customer inquiries, prepare quotations, follow up on leads, and manage the sales pipeline to meet revenue targets. Day-to-day tasks include:
- Coordinating with internal teams for order fulfillment
- Maintaining accurate records in CRM systems
- Delivering product and system training to customers
The role also involves:
- Monitoring market trends and competitor activity
- Providing feedback to management
- Contributing to sales initiatives and promotional campaigns in all coatings sectors
Qualifications
- Strong Communication skills, including clear written and verbal communication and the ability to present technical information in an accessible way.
- Customer Service skills, with a focus on responsiveness, relationship building, and ongoing account support.
- Sales skills, including lead generation, negotiation, closing, and pipeline management.
- Training skills, with the ability to deliver product and system training sessions to customers and partners.
- Sales Management-related skills, such as territory planning, forecasting, and reporting on sales activities.
- Experience in paints, coatings, automotive, industrial, or defence sectors is highly beneficial.
- Proficiency with CRM tools and basic office software, plus strong organizational and time-management abilities.
- A valid driving license and willingness to travel to customer sites when required is an advantage.
- Relevant education in business, sales, or a technical discipline, or equivalent professional experience.
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