Harbourne Associates
Sales Director
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Location: Creeting St Peter
Salary: Up to £90k + 30% Bonus
Type: Full-time / Permanent
The Opportunity:
We are working with an established and growing business that is looking to appoint an experienced Sales Director to lead its commercial and sales functions.
This is a senior leadership position, responsible for developing and executing the commercial strategy to drive revenue growth, maximise profitability, and increase market share. You will lead and develop the commercial and sales teams, manage key customer relationships, identify new business opportunities, and work closely with the wider senior leadership team to ensure the business continues to grow successfully.
The successful candidate will be commercially astute, entrepreneurial, and highly results-focused, with the ability to combine strategic thinking with hands-on sales leadership.
Key Responsibilities:
- Take overall responsibility for sales performance, targets, forecasts, and commercial reporting, ensuring financial objectives are achieved and commercial risks are effectively managed.
- Develop and implement sales and commercial strategies designed to increase revenue, profitability, and market share.
- Continually identify opportunities to improve processes, performance, and the overall effectiveness of the business.
- Ensure sales resources are effectively allocated towards high-potential opportunities, maximising productivity and revenue generation.
- Drive proactive prospecting, lead generation, networking, and business development activity to identify and engage new customers.
- Lead sales presentations and product demonstrations, effectively communicating the features, benefits, and value of the company's products and services.
- Lead, manage, mentor, and develop the commercial and sales teams, creating a high-performance culture and supporting individuals to achieve their objectives.
- Work closely with department heads to prepare accurate weekly and monthly estimates, forecasts, and commercial reports.
- Partner with the senior leadership team on business decisions, overhead control, and cost-saving initiatives.
- Develop and maintain strong relationships with key customers, ensuring their needs are understood, business is retained, and opportunities for growth are maximised.
- Maintain a strong understanding of industry trends, market developments, and competitor activity, identifying new commercial opportunities.
- Oversee the end-to-end management of tenders and contracts, ensuring submissions are accurate, commercially sound, and delivered on time.
- Provide commercial and contractual support across the wider business.
- Contribute to annual budgets, long-range business planning, and sales forecasting.
- Represent the business at trade shows, networking events, and industry functions, strengthening the company's profile and maximising business development opportunities.
- Work collaboratively across all departments, particularly Sales and Commercial, to ensure a joined-up approach to business performance.
- Support the effective implementation and maintenance of company management systems, policies, and procedures.
- Ensure appropriate commercial records and documentation are maintained to the required statutory and company standards.
- Set the tone and vision for behaviours aligned with company values, encouraging collaboration, accountability, and high performance.
- Ensure people and resources are reallocated effectively to meet changing priorities and deliver against tight deadlines.
- Promote a professional company image at all times.
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Skills & Experience:
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- Proven experience in a senior sales, commercial, or sales leadership position.
- A strong track record of achieving and exceeding commercial and revenue objectives.
- Excellent leadership and people-management skills, with the ability to motivate, develop, and inspire high-performing teams.
- Strong entrepreneurial instincts and the ability to identify and capitalise on new commercial opportunities.
- Excellent communication, negotiation, and presentation skills.
- Strong commercial, numerical, and analytical capabilities.
- Experience managing key customer relationships and successfully closing complex sales contracts.
- The ability to collaborate effectively across multiple departments and functions.
- A proactive approach to change, with the ability to identify issues and implement effective solutions.
- Strong commercial awareness and an understanding of market trends, customer needs, and competitive environments.
- Excellent organisational skills, with the ability to prioritise competing demands and deliver against deadlines.
The Person:
We are looking for a results-driven and commercially focused Sales Director who can provide clear leadership while remaining close to customers, markets, and opportunities.
You will be a confident decision-maker with strong commercial judgement, an entrepreneurial mindset, and the ability to build effective relationships at all levels of an organisation.
If you are an experienced sales leader looking for a senior position where you can make a genuine impact on the growth and direction of a business, this could be an excellent opportunity.
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