Always Candid Ltd
Sales Director
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Sales Director
High-Growth FMCG Consumer Brand
UK-Based / Hybrid – West Yorkshire | Senior Commercial Leadership Role
We are partnering with a highly ambitious, fast-growing consumer brand to appoint a critical and pivotal commercial leadership role.
This is an exciting opportunity for a proven sales leader who understands how to build momentum behind a brand, accelerate customer growth and lead from the front within a dynamic, entrepreneurial environment.
The business benefits from significant group backing, a strong brand story, a high-quality product range and a brilliant team culture. It is growing quickly, continuing to invest in its people and now looking for a senior commercial leader who can help take the UK business through its next stage of development.
The role will suit someone who has operated successfully within branded consumer goods, ideally with experience of challenger, premium or high-growth FMCG brands. You will bring strong customer leadership, commercial discipline and the ability to translate strategy into effective execution across grocery, retail, impulse, convenience, wholesale and wider commercial channels.
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This is not a slow-moving corporate environment. The business is energetic, creative, ambitious and highly collaborative. It needs someone who can bring pace, commercial edge and clear leadership while remaining close to customers, supporting the team and getting involved in the detail when required.
Key areas of focus will include:
- Developing and delivering the UK sales and customer strategy.
- Leading, coaching and developing a high-performing commercial team.
- Building influential relationships with key retail, grocery, wholesale and trade customers.
- Driving new business, distribution growth, customer activation and sustainable commercial performance.
- Leading key negotiations, commercial planning and customer development initiatives.
- Working closely with marketing, category, finance and supply chain colleagues.
- Bringing insight, energy and commercial rigour to a growing consumer brand.
- Representing the business with credibility, confidence and genuine passion.
We are interested in speaking with people who can demonstrate:
- A strong track record within branded FMCG or consumer goods. Impulse categories would be of interest.
- Experience in a Head of Sales, Sales Director, Commercial Director or senior National Accounts leadership role.
- A genuine understanding of how to grow a brand while protecting its positioning, value and long-term potential.
- Experience within high-growth, challenger, premium or entrepreneurial brand environments.
- Strong leadership qualities and the ability to engage, challenge and get the best from others.
- Excellent customer management, negotiation and commercial planning skills.
- The personality and energy to thrive within a fast-paced, ambitious and team-led culture.
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This is a standout opportunity to join a brand with real momentum, a fantastic product range and a genuinely impressive team. For the right person, it offers the chance to make a significant commercial impact and play a leading role in the next chapter of the UK business.
Package:
- Salary up to £120,000
- Performance-related bonus
- Car allowance
- Private healthcare
- Contributory pension
- Hybrid working
For a confidential conversation, please contact Andrew Osbaldeston at Always Candid.
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