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Sales Director - Digital Advertising / AdTech
Location: London, United Kingdom
Salary: Competitive base salary + uncapped commission
Employment Type: Full-time
About Naritive
Naritive is an advertising technology company redefining how brands communicate in digital environments.
We believe attention is the real currency of digital advertising. Our technology enables brands and agencies to move beyond standard display advertising by creating engaging, interactive and story-led digital advertising experiences.
We work across the digital advertising ecosystem, helping brands and agencies create campaigns designed to capture attention, drive engagement and deliver stronger outcomes.
As we continue to grow our UK business, we are looking for an exceptional Sales Director to play a critical role in driving new business and building Naritive's presence within the UK advertising market.
This is not a role for someone looking to simply inherit a book of business.
We are looking for a proven hunter, relationship builder and commercial operator who understands the digital advertising ecosystem and wants to play a meaningful role in building something.
The Role
As Sales Director, you will be responsible for driving new revenue and expanding Naritive's relationships across agencies, advertisers and the wider digital advertising ecosystem.
You will identify and win new business, develop senior agency relationships and position Naritive as a valuable and differentiated partner within the market.
You will be comfortable opening doors, creating opportunities and selling innovative advertising products that require strategic thinking and strong storytelling.
You will work closely with the UK Managing Director and wider Naritive team to develop the commercial strategy, build pipeline and drive sustainable revenue growth.
This is a highly entrepreneurial role with significant opportunity for the right person to grow with the business.
What You'll Be Doing
New Business Development
- Proactively identify, target and win new agency and advertiser opportunities.
- Build and manage a strong pipeline of qualified new business opportunities.
- Develop relationships with senior decision-makers across media agencies, independent agencies, programmatic teams and brands.
- Own the full sales cycle from prospecting and outreach through to pitching, negotiation and closing.
- Consistently generate new revenue rather than relying solely on existing accounts.
Agency & Client Relationships
- Build strong, long-term relationships with agency planners, buyers, digital leads, programmatic teams and senior commercial stakeholders.
- Understand client challenges and identify opportunities where Naritive's technology can add value.
- Become a trusted commercial partner rather than simply another media vendor.
- Represent Naritive at industry events, agency meetings and relevant networking opportunities.
Commercial Leadership
- Develop and execute strategic account and new-business plans.
- Deliver compelling presentations, product demonstrations and commercial proposals.
- Work with internal teams to develop opportunities and create solutions for clients.
- Provide market intelligence and feedback to help shape Naritive's UK commercial strategy.
- Maintain accurate pipeline forecasting and CRM management.
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Market Development
- Help establish Naritive as a recognised and credible player within the UK AdTech ecosystem.
- Identify new market opportunities, partnerships and revenue channels.
- Attend and represent Naritive at relevant industry events, conferences and agency sessions.
- Keep up to date with developments across AdTech, programmatic advertising, digital media, attention and creative technology.
Who We're Looking For
We are looking for someone who has a proven track record of selling digital advertising, media or AdTech products.
You will have a minimum of four years of relevant commercial sales experience, ideally within the digital advertising or AdTech ecosystem.
Most importantly, we want someone who can demonstrate that they have successfully built relationships, created opportunities and generated revenue.
Essential Experience
- Minimum 4+ years of experience in a digital advertising, media, AdTech or programmatic sales role.
- Proven track record of consistently achieving or exceeding sales targets.
- Demonstrable experience winning new business and generating revenue.
- Strong existing relationships within London media agencies, independent agencies and/or advertiser networks.
- Experience selling digital advertising solutions, media products, programmatic solutions, creative technology or other complex advertising products.
- Strong understanding of the UK digital advertising ecosystem.
- Experience managing a full sales cycle from prospecting through to closing.
- Comfortable engaging and selling to senior decision-makers.
- Based in London or within easy commuting distance.
Highly Desirable Experience
We would particularly like to speak with people who have experience working within or selling for:
- AdTech companies
- Programmatic advertising platforms
- Digital media businesses
- Creative technology businesses
- Interactive advertising companies
- Attention measurement businesses
- Digital publishers or media owners
- Innovative advertising formats
Experience selling into the following would be particularly valuable:
- Media agencies
- Independent agencies
- Holding company agencies
- Programmatic trading desks
- Digital and media teams
- Brand marketing teams
Experience working at a fast-growing or entrepreneurial business would also be highly advantageous.
The Person
We're looking for someone with genuine commercial drive.
You should be:
A Hunter
You enjoy finding and creating opportunities. You are proactive and don't wait for leads to come to you. You know how to research a prospect, get in front of the right person, open conversations and convert opportunities into revenue.
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Well Connected
You have spent time building meaningful relationships within the digital advertising industry. You can demonstrate an existing network and, importantly, understand how to develop new relationships rather than relying entirely on existing contacts.
Commercially Credible
You understand how agencies and advertisers buy digital media. You understand the challenges facing clients and can communicate a commercial proposition clearly and confidently.
Entrepreneurial
Naritive is growing. This means we need someone who is comfortable operating in an entrepreneurial environment. You will be comfortable creating structure, identifying opportunities and helping us build.
Curious and Consultative
Naritive is not a commodity product. You will be selling innovative advertising technology and solutions that may require education, storytelling and strategic conversations. You should enjoy understanding clients' challenges and helping them see new opportunities.
What Success Looks Like
Within your first 6-12 months, we would expect you to:
- Build a strong and qualified new-business pipeline.
- Develop meaningful relationships with key London agencies and advertisers.
- Generate and close new revenue opportunities.
- Successfully introduce Naritive to relevant decision-makers across the UK market.
- Become a recognised and credible representative of Naritive within the advertising industry.
- Consistently contribute to Naritive's UK commercial growth.
- Help build the foundations for a scalable UK sales operation.
What We Offer
- Competitive base salary.
- Uncapped commission structure.
- The opportunity to play a significant role in building Naritive's UK business.
- Direct exposure to senior leadership and decision-making.
- A highly entrepreneurial environment.
- Opportunity for career progression as the UK business grows.
- The chance to sell a differentiated product within a rapidly evolving advertising market.
- Flexible working, with regular meetings and activity across London.
Why Join Naritive?
This is an opportunity to join a business at an important stage of growth.
We already have an established business, technology and international presence, and we are now focused on significantly expanding our UK footprint.
We're looking for someone who doesn't just want another sales role.
We want someone who wants to build. Someone who is excited by the opportunity to open doors, win business and help establish a company within one of the world's most competitive advertising markets.
If you're a proven digital advertising salesperson with a strong track record of winning business and want to be part of building something meaningful, we'd love to hear from you.
Apply
If you believe you have the experience, network and commercial track record to help drive Naritive's UK growth, please apply with your CV and a brief summary of your experience and relevant sales achievements.
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