Chase Taylor Recruitment Ltd
Sales Director
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Sales Director – National Direct Sales - Home Improvements
UK Wide | Field-Based | Home Improvement | Investor-Backed Business
We are working exclusively with a high-growth, investor-backed home improvement business that is entering an exciting new phase of national expansion.
Following significant growth, the business has transformed its sales model and built a 30+ person nationwide direct field sales operation in a remarkably short period of time. The opportunity is now to appoint an exceptional Sales Director to take ownership of the national sales function and build a best-in-class direct-to-consumer sales operation.
The Opportunity
This is a pivotal appointment with genuine scope to shape the future direction of the business. Reporting directly to the CEO and working closely with the Board and investors, you will take full responsibility for the national field sales operation.
Your initial priority will be to establish a strong regional management structure across the UK, with Regional Sales Managers responsible for teams of Sales Representatives.
You will be responsible for developing the people, sales methodology, performance culture, incentives, training, reporting and systems required to support continued growth. This is not simply a role for someone who can manage a sales number — we are looking for a builder who can create structure, develop people and scale a high-performing sales organisation.
Key Responsibilities
- Take full ownership of the national direct field sales operation.
- Build and lead a regional sales management structure.
- Recruit, develop and retain a high-performing nationwide sales team.
- Set and deliver national, regional and individual sales targets.
- Drive revenue, conversion, average order value and margin.
- Develop commission structures, incentives and sales campaigns.
- Establish a consistent sales methodology and operating rhythm.
- Introduce structured national sales training and coaching.
- Improve lead management, appointment conversion and sales productivity.
- Establish clear KPI, CRM and performance reporting.
- Use data, technology, automation and AI to improve sales effectiveness.
- Work closely with Marketing, Operations and Customer Service.
- Provide commercial reporting and insight to the CEO, Board and investors.
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Ideal Candidate
We are looking for a senior sales leader with a proven track record within a direct-to-consumer, appointment-based or in-home sales environment.
Ideally, you will have:
- Significant experience leading a national or multi-region field sales operation.
- Experience managing 25+ field-based salespeople.
- A proven record of delivering significant revenue growth through direct sales.
- Experience building and managing Regional Sales Managers.
- Strong B2C, D2C, direct field sales or appointment-led experience.
- Experience where centrally generated leads are converted through in-home appointments.
- Strong understanding of conversion, lead management and sales productivity.
- Experience developing commission and incentive structures.
- Experience implementing sales KPIs, targets and performance management.
- A track record of building sales training and coaching programmes.
- Strong commercial understanding of revenue, margin, pricing and forecasting.
- Experience using CRM and sales reporting systems.
- Confidence operating at Board and investor level.
- Experience within a fast-growth, PE-backed or entrepreneurial environment.
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Relevant Backgrounds
Experience could come from sectors including:
- Windows & Doors
- Garage Doors
- Roofing
- Conservatories
- Kitchens & Bathrooms
- Solar
- Home Security
- Insulation
- Renewable Energy
- Heating & Air Conditioning
- Building Products
The key is not necessarily sector experience — it is your ability to lead a high-volume, high-value, appointment-based B2C sales operation and build the structure required to scale it.
The Person
We're looking for a builder and leader, not simply a sales manager. You will be:
- Highly commercial and results-focused.
- Energetic, visible and comfortable leading from the front.
- A strong coach who enjoys developing people.
- Data-driven and commercially analytical.
- Entrepreneurial and comfortable with rapid change.
- Hands-on and willing to spend significant time in the field.
- A confident communicator at Sales Rep, Regional Manager, CEO and Board level.
- Comfortable challenging existing processes and introducing new ideas.
- Highly accountable with strong ownership.
- Focused on high performance without compromising customer experience.
The Package
Competitive base salary + performance-related bonus + benefits package. This is a rare opportunity to take ownership of a rapidly scaling national direct sales operation and play a key role in shaping the next stage of growth for an ambitious, investor-backed business.
If you are an experienced Sales Director who has successfully scaled national B2C field sales teams, we'd like to hear from you.
📩 Apply now or contact us directly for a confidential conversation.
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