ASR International
Sales Director
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Sales Director Northern Europe
PE-backed international manufacturer | Full commercial and P&L responsibility | Highly competitive package
ASR International has been exclusively retained to appoint a Sales Director for an established, PE-backed international manufacturer serving the construction and industrial markets.
The business has a strong market position, significant growth ambitions and a state-of-the-art, fully automated UK manufacturing facility. This appointment will play a central role in developing its commercial operation across the UK, Ireland and Northern Europe.
The Sales Director will assume full commercial and P&L responsibility for a regional business approaching £50 million. Leading a small, experienced commercial team, including a functional director, you will remain directly involved with customers, strategic accounts and the commercial activity of the business.
This is a role for a commercially driven operator—a leader who can set the strategy but is equally comfortable negotiating major agreements, developing key accounts and identifying new opportunities personally.
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Key priorities will include:
- Protecting and developing strategically important customer relationships
- Identifying new markets, sales channels and product categories
- Leading pricing, margins and senior-level commercial negotiations
- Developing profitable agreements with distributors and commercial partners
- Improving forecasting, accountability and sales performance
- Coaching and developing the existing commercial team
- Delivering sustainable growth across Northern Europe
- Working closely with manufacturing, operations and the wider leadership team
We are looking for an entrepreneurial and decisive Sales Director with experience in a high-volume, commercially sensitive product environment. You will understand the importance of pricing, availability, margin, service and long-term customer relationships.
Relevant backgrounds could include construction products, building materials, industrial products, distribution, merchants, stockholding, equipment hire, rental or a closely related sector.
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This opportunity is unlikely to suit someone who has become removed from customers and frontline sales activity or has operated primarily through multiple layers of management. The successful candidate will be a visible, hands-on commercial leader who enjoys working directly with customers and taking ownership of results.
You will combine strong leadership with commercial judgement, energy and the ability to identify where future growth can come from—whether through existing accounts, new customers, alternative channels or broader product opportunities.
The role is UK-based and will include occasional travel into Northern Europe, typically for a couple of days every six to eight weeks.
This is a retained and strictly confidential executive search. Further information will be shared with suitable candidates following an initial confidential discussion.
For further details, please contact
Ed Robinson at ASR International.
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