Alfa-Executive Solutions
Sales Director
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Sales Director – London
£110,000 plus bonus, car, health, pension
Location
Regional Hubs across the UK (South East/London, North, Southwest, or Scotland)
Position Type
Full-time, Senior Management
Reporting To
Chief Executive Officer (CEO) / Board of Directors
Position Overview
As the Sales Director, you will be responsible for driving the commercial growth strategy for a premier, employee-owned Building Energy Management Systems (BEMS) and smart building solutions provider. You will lead, mentor, and expand a high-performing regional sales team to secure new project installations, support/maintenance contracts, and energy optimization solutions. Because the client is "solution agnostic," your focus will be on positioning tailored, client-focused outcomes using industry-leading technologies like Trend, Schneider Electric (EcoStruxure), Tridium, Honeywell, and Distech. This role bridges the gap between high-level sustainability strategy and practical commercial execution.
Key Responsibilities
Strategic Leadership & Revenue Growth
- Develop and execute a comprehensive national and regional sales strategy aligned with their aggressive smart building and carbon reduction growth targets.
- Identify and secure high-value BEMS turnkey installations, long-term maintenance contracts, and energy analytics packages (PROActiv Energy).
- Collaborate with the Senior Management Team to forecast revenue, set transparent regional sales targets, and manage the commercial budget.
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Team Management & Development
- Lead, mentor, and scale a localized team of Account Managers, Business Development Managers, and Estimators.
- Foster a culture of accountability by implementing structured KPI reporting and tracking pipelines via the corporate CRM platform.
- Support ongoing training and development across the sales division to keep pace with industry innovations and technical certifications.
Client & Partner Relationship Management
- Act as a trusted advisor to major commercial real estate clients, Facilities Management (FM) providers, and public sector stakeholders.
- Oversee complex contract negotiations and ensure smooth handovers from the sales cycle to the project engineering and delivery teams.
- Network actively within the building services and sustainability sectors to elevate the brand's profile.
Requirements & Qualifications
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Industry Experience
- Minimum 7–10 years of senior B2B sales experience, with a proven track record specifically within the BEMS, HVAC controls, automated building systems, or energy services sectors.
Technical Familiarity
- Strong working knowledge of standard industry platforms (e.g., Trend, Tridium, Schneider Electric) and modern IoT/smart building applications.
Leadership Track Record
- Proven ability to build, inspire, and manage remote or regionally distributed sales teams to meet and exceed revenue benchmarks.
Commercial Acumen
- Mastery over long-term solution-selling cycles, tender processes, contract margins, and financial forecasting.
Education & Credentials
- A degree in Engineering, Business, or a related discipline is highly desirable, as is a full UK driving license.
What We Offer
- Highly Competitive Base Salary + uncapped commission structure.
- Company car or executive car allowance.
- Private healthcare coverage for you and your family.
- Participation in the Employee Ownership Trust (EOT) scheme, allowing you a direct stake in the company's shared success.
- 25 days annual leave plus long-service holiday incentives.
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