Forward Role Recruitment
Sales Director
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Sales Director | International B2B SaaS Growth
📍 UK-based
🌍 Europe, North America and APAC remit
💰 Flexible base salary plus highly competitive, uncapped commission
If you have built a sales operation rather than simply inherited one, this could be the opportunity for you.
I’m partnering with a fast-growing B2B SaaS business that provides an enterprise Experience Management platform, helping major organisations collect, analyse and act on customer and employee feedback.
They are now hiring a Sales Director to take ownership of international growth across Europe, North America and APAC.
This is a hands-on leadership role for somebody who can build the strategy, remain close to customers, personally drive enterprise deals and recruit a high-performing international sales team.
The opportunity
You will be responsible for:
- Assessing the current sales operation and creating a repeatable, scalable framework
- Developing and implementing a clear 30, 60 and 90-day commercial plan
- Building and converting an international enterprise pipeline
- Personally leading opportunities from prospecting through to negotiation and close
- Winning annual contracts typically valued between £100,000 and £300,000
- Recruiting and onboarding two experienced Account Managers during the first quarter
- Establishing clear targets, performance measures and accountability
- Developing market-specific strategies across Europe, North America and APAC
- Positioning the business effectively against larger, established competitors
- Building trusted relationships with senior enterprise decision-makers
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Who we are looking for
This opportunity will suit an entrepreneurial Sales Director, Head of Sales or senior commercial leader who has succeeded within an ambitious SMB, scale-up or challenger-brand environment.
You should bring:
- A proven record of selling enterprise SaaS or complex technology solutions
- Experience winning contracts with annual values of approximately £100,000 to £300,000
- Evidence of personally generating, developing and closing new business
- Experience competing successfully against larger, better-known providers
- A track record of building scalable sales processes and go-to-market frameworks
- Previous responsibility for recruiting, leading and developing sales teams
- A strong network of high-performing Account Managers and sales professionals
- Experience operating across international and culturally diverse markets
- Exceptional written and spoken English
- Strong commercial judgement, resilience and the ability to deliver against ambitious targets
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This is not a role for someone who has relied on a dominant brand, a large enablement function or a steady flow of inbound leads.
The successful person will be a genuine new-business leader who combines strategic thinking with the drive to open doors, pursue opportunities and close complex enterprise deals.
What success looks like
The initial mandate is ambitious:
- Establish a clear international sales strategy
- Implement a repeatable commercial process
- Recruit two strong Account Managers
- Build a healthy, qualified enterprise pipeline
- Work towards closing five to six new enterprise deals during the first quarter
In return, you will receive significant autonomy, direct access to the senior leadership team and the opportunity to shape the future of an ambitious international technology business.
The package includes a flexible base salary and a highly competitive, uncapped commission structure linked directly to Monthly Recurring Revenue.
Interested?
Apply directly or message me for a confidential conversation. Further company information will be shared with suitably qualified candidates.
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