What We Are Looking For

You will have a strong record of personally winning complex B2B technology deals. You will typically bring seven or more years of enterprise technology sales experience, although your track record matters more than tenure.

• Evidence that you can open senior relationships, create new pipeline and lead multi-stakeholder enterprise deals through to close.
• Disciplined qualification and forecasting, with practical command of MEDDICC, MEDDPICC or a similar method.
• Comfort selling a technical product in a startup or scale-up, with the curiosity to understand AI and explain its commercial value clearly.
• The judgment to adapt account strategy across international markets and work directly with customers and partners in person.

Experience in iGaming or sportsbook, CRM and customer engagement, AI decisioning or software partnerships would be valuable. We do not expect every candidate to bring all of these; the ability to create and close business matters most.

Working Arrangements

The role is based in London, with office attendance on Tuesday, Wednesday and Thursday when not meeting clients. Expect regular travel across the UK and internationally for customer meetings, partner development and industry events.

Compensation and Growth

The base salary is £80,000 to £100,000 depending on experience, with commission-based target earnings of approximately twice base salary and meaningful equity participation. You will join with existing customer proof, opportunities already underway and direct access to the CEO and technical team, with room to influence Axom’s commercial strategy.

Role Description

The Sales Director is a full-time, on-site role based in the London Area, United Kingdom. This role is responsible for leading Axom Gaming’s commercial strategy, driving new business acquisition, and expanding relationships with key iGaming operators. Day-to-day responsibilities include managing the end-to-end sales cycle, from prospecting and qualification to negotiation and closing, as well as overseeing sales operations to ensure accurate forecasting and pipeline management. The Sales Director will collaborate with product, marketing, and customer success teams to align go-to-market activities, develop compelling value propositions, and support successful implementations. The role also involves building, mentoring, and scaling a high-performing sales team, setting clear performance targets, and continuously optimizing sales processes to achieve revenue growth.

Qualifications

• Strong sales and business development skills, with proven experience acquiring and growing enterprise or B2B accounts in technology or iGaming.
• Sales operations expertise, including pipeline management, forecasting, CRM usage, and data-driven decision-making.
• Customer service and relationship management capabilities, with a focus on long-term partnerships and client satisfaction.
• Team management experience, including hiring, coaching, performance management, and building collaborative sales cultures.
• Experience in or strong familiarity with iGaming, SaaS, or AI-driven platforms, and the ability to articulate complex technical solutions in commercial terms.
• Excellent communication, negotiation, and presentation skills, with the ability to influence senior stakeholders and decision-makers.
• Comfort working in a fast-paced, high-growth environment and adapting to evolving market and product needs.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience; advanced degrees are an advantage.